Short Message Service (SMS) is a text messaging service component of phone, web, or mobile communication systems. It uses standardized communication protocols to allow fixed line or mobile phone devices to exchange short text messages of up to 160 characters.
An MSISDN is a mobile number assigned to a SIM card. The most common interpretation of its meaning is "Mobile Subscriber Integrated Services Digital NetworkNumber".
Bulk SMS is used to describe sending large volumes of SMS messages.
A Mobile Originated (MO) message is an SMS sent by a mobile phone to a long number or short code.
A Mobile Terminated message is an SMS sent to a mobile phone by another phone or software package.
A long number (e.g. +44 7969 XXXXXX), also known as a virtual mobile number or long code, provides a way for businesses to receive SMS / MMS messages. They can be used to receive messages from UK and international mobile handsets.
Short codes are 5 digit numbers which allow you to receive inbound SMS and MMS messages.
The short length means they are more memorable than a standard long number.
If you use a Dedicated Shortcode, all messages sent to that shortcode are forwarded to you.
Keywords can still be used to identify messages received from specific campaigns.
A Shared Shortcode is shared between multiple clients and a keyword is used to identify which client the message belongs to. The first word of the message must be the keyword.
An Originator (also known as a Sender ID) is used to show who a message came from. It can either be a number for receiving replies or text such as a brand name.
If a message is sent to a live number and not successfully delivered at the first attempt, the mobile network will keep trying to deliver it. The length of time they attempt delivery is known as the Validity Period. The default period is 72 hours, but this can be reduced for campaigns with time sensitive offers.
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from mobile phones. The most popular use is to send photographs and deliver news and entertainment content including videos, pictures and text pages.
Yes, Reach sends to over 1200 networks in over 200 countries. Our infrastructure allows you to send messages anywhere you like.
You will need to have a Long Number or Shortcode set up on your account. If you're not sure how to do this our technical team can help.
SMPP and HTTP are available for sending SMS.
There are four options for receiving an
1. Forwarded over an SMPP connection
2. Forwarded by a HTTP post to a URL of your choice
3. Forwarded to single or multiple email addresses
4. Viewed and downloaded through our online reporting dashboard
You must stop the service for the consumer who has sent the 'STOP' message. If a consumer replies with 'STOP ALL' then all services they are subscribed to must be stopped.
Yes international long numbers, alphanumeric and shortcode originators for bulk messaging are all supported.
Yes Delivery Receipts are automatically available for messages sent through our online messenger platform. If you send through one of our API’s you must request a Delivery Receipt when you submit your message.
Yes messages over 160 characters will be sent as a multipart message and display as one continuous message for the receiver.
I f you've sent a message without receiving a Delivery Report, the message will keep trying to deliver until it's reached the end of the expiry time (normally 72 hours after first sending). After the expiry time you'll receive an Expired Delivery Receipt which will have an error code to indicate why the message was not delivered.
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