The World of TikTok
TikTok, the video-sharing networking service which launched in 2017, is primarily an app for the younger generation. Within the TikTok community, you can find many celebrities and influencers sharing content, alongside your average everyday folk.
With TikTok being the latest social trend, it has gained more than 1.5 billion downloads and has over 500 million active monthly users. This platform enables users to share short videos, lasting no longer than 60 seconds, which they have recorded themselves. It is worth mentioning that video content is much more likely to go viral when uploaded onto Tiktok compared to any other social media platform.
With various unique features and effects available, TikTok is an ideal application to create content which will appeal to potential customers and be seen by a wider audience. In addition, TikTok enables users to access the most up-to-date and current songs, without copyright infringement issues, proven to be handy for businesses/ brands.
TikTok is a particularly good platform for businesses to appeal to a younger audience. The largest demographic of users on the app is between the ages 16 and 24 and it is one of the major platforms where new trends and dances are discovered. In fact, musicians and artists are now creating songs solely for TikTok, with Toosie Slide by Drake and Tick Tock by Clean Bandit being recent examples. Therefore, it is the perfect place for brands that want to stay up-to-date with current activities.