Host an event
You could also host a Halloween themed event. Hosting an event at the front of your store could be the difference between a customer entering or walking past. By running an event, you'll be able to get some great content to share across your social media channels. There are many events that you could consider, ranging in terms of size, organisation and time commitment. Our suggestions include pumpkin carving, face painting, cookie decorating or mask making. Alternatively, if you're feeling a bit more adventurous, then you could design a spooky maze across your store. Businesses that have access to a big screen or the outdoors could host a scary movie night or create a haunted house or maze.