Some additional factors that should be considered before sending out your SMS campaigns. Firstly, if you send texts internationally then it is important to consider time zones. For example, if you sent out a campaign in the U.S. at 9 am Eastern Time, any customer that was on the west coast would receive your message at 6 am. This could lead to some unsatisfied customers that may have been woken up by your message alert. Therefore, to avoid this, you can either segment your data based on region or you can send out campaigns at a time that is appropriate for all of the numbers that you hold.
Secondly, if you have an upcoming event that you would like to promote via SMS marketing, then it is important to ensure that your campaign is sent out in advance. Sending out a campaign on the day of the event could significantly reduce the number of attendees or sales that you generate, as customers are likely to have already made plans. Text marketing can be used to promote events such as fundraisers, in-store sales and store opening parties. Additionally, SMS can be used to inform customers of upcoming dates such as Black Friday or Boxing Day, which ensures that your company takes centre stage in the run-up to these dates.
Finally, it is important to note that there is no right or wrong answer when sending out your SMS campaigns. You are free to send out messages on whichever day and whatever time you feel like. Although, you should avoid unsociable hours of course. A great way to determine the most successful time for your business to send out campaigns is to split your contact list in half and then send the same message at two different times (A/B testing). You can then determine which message was the most successful based on our reporting tools and then send campaigns out to all of your contacts at this time in the future.