Gaining over 200k followers on social media
We had a great time speaking with Estelle Keeber during episode 23 of the 20 Minute Marketing podcast. Estelle is the co-founder of Mums in Business Association, the fastest growing business network in the world for mums. Since forming in 2017, MIBA has hosted networking events in over 250 locations worldwide while also gaining over 200k followers on social media.
During the episode, we talked about how MIBA has seen rapid growth on social media in just a few short years. Estelle shared some insights on how businesses can grow their Instagram account. We discuss everything from hashtags to stories and posting frequencies. We then talked about the power of Facebook groups and the value that businesses and individuals can gain from finding the right groups to join. Finally, we discuss PR. Estelle has been covered in many major publications such as Forbes, BBC and ITV. She shares some tips on how your business can gain press coverage and where to look for opportunities.
If you'd like to listen to the episode in full then you can do so right here. It is also available on all major streaming platforms, such as Spotify, Apple Podcasts and Google Podcast - just search "20 Minute Marketing". Here are some of the key takeaways that we learned from Estelle...