My love of Instagram started when I was a wedding photographer. Before we started MIBA, I had my own wedding photography business. Instagram was one of the platforms that I like to use because it was very visual, but I had no idea whatsoever how to use it.

With MIBA, we use our Instagram not just for business but to also to show what goes on behind the scenes. People get to know the face behind the business which is absolutely crucial.

So first of all, hashtag in the post or hashtag in the comments, it really doesn't matter. We've trialled both and don't really see much difference. That's one myth blown away.

What's important is that you remember that each one of those hashtags is a way to be found. So, you need to think about words that your ideal client is going to be searching because you want to come up in their searches. You use words that describe your picture, your business, and words that your ideal client is going to be looking for.

Okay, so rule of thumb in general, I would say that posting once a day consistently to your main feed, and then three to five times to your Instagram stories. When we started the MIBA account, I would post probably between one to three times a day, depending on the content that I had. We now tend to post once or twice a day consistently.

I like to use Later Media. They are brilliant. They allow you to plan and schedule your Instagram and Facebook. I just schedule my Instagram posts from there.

I tend to schedule probably one to two weeks in advance, we have a really clear view of what our marketing plan is. So, for things like promotional posts, I know what I'm going to be posting ahead of time. But I'm also very flexible in the fact that if I if something happens then just post as and when I want.

I absolutely love Instagram stories I've been banging on about this for probably the past year. More content is being consumed using stories than ever...

They're very quick to create. You can create stories in the space of a minute. And, you only need to think about the bare essentials. It's a great way for you to show behind the scenes of your business. And this is what people want to see. They want to see what you do within the business.

Most definitely. They're a brilliant way for you to create warm leads as well. So, when you're using the poll stickers, and the question stickers, you're getting feedback from people.

You gain information from those people that are taking part. So, if you are asking people, do you like podcasts or blogs? All of those that say they like podcasts, you can then say, "hey, I've got a really great podcast, why don't you check it out?"

We change them slightly, but the content that we share across the board is kind of very similar. So obviously, on Instagram, it's very much image based. On Facebook, it's always a case of the personal posts seem to go down really well. Then on Twitter you only have so many characters. So again, it's just using the content that we have and tweaking it slightly for the platform that we're going to be using it on.

I would say be the person that doesn't go away. That would be tip number one, we have been told no many, many, many more times than we've been told yes. And I think that people appreciate the fact that we don't go away.

I would say keep your eye out all over the place. Twitter is a great way to connect with journalists. A lot of journalists will post on Twitter that they are looking for specific stories. So that would be one of the first places that I would say go check out if you're looking for more press.

It's also about putting yourself out there and connecting with people. Start by having a list of all the different places that you would like to appear. It's just about writing a list being clear on your calls, and then pointing out who is it that you need to talk to? And then showing them that passion for what you do.