Welcome to 20 Minute Marketing, where we chat with industry experts about all things marketing!

Expect to hear conversations about the daily activities in a typical marketing role, current trends & the future of the industry.

Recurring themes include SEO, PPC, social media, branding, content marketing & analysing performance.

Welcome to 20 Minute Marketing, where we chat with industry experts about all things marketing!

Expect to hear conversations about the daily activities in a typical marketing role, current trends & the future of the industry.

Recurring themes include SEO, PPC, social media, branding, content marketing & analysing performance.

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#53 WITH HEATHER OSGOOD FROM TRUE NATIVE MEDIA

How To Win Big With Podcast Advertising.

This week we are joined by the wonderful Heather Osgood to discuss how brands can win big with podcast advertising. Heather is the founder of True Native Media, a podcast representation agency that connects brands with podcasters to develop engaging host-read ads for audiences around the world. She also hosts The Podcast Advertising Playbook, which offers great value to brands that would like to learn about podcast advertising in greater depth.

During the episode, Heather shares insights on why the podcast advertising industry is growing and the benefits to businesses. We discuss the different options that are available and the type of businesses that it is suitable for. We also asked talked about the differences between approaching shows directly compared with going to a podcast agency. Heather then answered questions on how many ads to run, how to approach pricing, and finding shows that align with your brand.

During the episode, Heather shares insights on why the podcast advertising industry is growing and the benefits to businesses. We discuss the different options that are available and the type of businesses that it is suitable for. We also asked talked about the differences between approaching shows directly compared with going to a podcast agency. Heather then answered questions on how many ads to run, how to approach pricing, and finding shows that align with your brand.

EPISODES

OPEN

We had a great time speaking with Hannah Urbanek this week. Hannah is a Senior Digital Marketing Manager at Create Engage, which is a digital marketing agency for the consulting industry. She is also a Founding 50 Member and ambassador at the School of Marketing. Hannah specialises in B2B marketing and has spent her professional career working both in-house and agency side at B2B companies.

So, it's pretty easy to guess what our focus is during the episode. We talked to Hannah about her experiences working in B2B and how marketers can push the boundaries in B2B marketing. Hannah shared insights on how to break the mold and stand out from competitors, how to create engaging content, and using channels like LinkedIn and Instagram effectively. We also asked Hannah to share her thoughts on what the industry may look like moving forward.

We had a great time speaking with Hannah Urbanek this week. Hannah is a Senior Digital Marketing Manager at Create Engage, which is a digital marketing agency for the consulting industry. She is also a Founding 50 Member and ambassador at the School of Marketing. Hannah specialises in B2B marketing and has spent her professional career working both in-house and agency side at B2B companies.

So, it's pretty easy to guess what our focus is during the episode. We talked to Hannah about her experiences working in B2B and how marketers can push the boundaries in B2B marketing. Hannah shared insights on how to break the mold and stand out from competitors, how to create engaging content, and using channels like LinkedIn and Instagram effectively. We also asked Hannah to share her thoughts on what the industry may look like moving forward.

OPEN

Joining us on episode 51 is Joel Barnett from Fortune Hill. Joel joins us for a very special episode to talk about a new book, titled Excerpts from Experts. The book features tips and advice from 227 senior marketers in the UK from brands including Tesco, Adidas, Uber, Greggs, and more. All of the proceeds of the book will be donated to NHS Charities Together and Fortune Hill is aiming to raise £100,000 through book sales.

During the episode, Joel discusses his motivation to raise money for NHS Charities Together and the inspiration behind the book launch. We also talk about some of the ways that he convinced senior marketers to contribute and the similarities that this has with PR and guest blog outreach for marketers. Joel shares tips on communicating successfully, managing workload, and following up on opportunities. We also discuss post-launch reaction which includes coverage in Marketing Week and other publishing sites.

Joining us on episode 51 is Joel Barnett from Fortune Hill. Joel joins us for a very special episode to talk about a new book, titled Excerpts from Experts. The book features tips and advice from 227 senior marketers in the UK from brands including Tesco, Adidas, Uber, Greggs, and more. All of the proceeds of the book will be donated to NHS Charities Together and Fortune Hill is aiming to raise £100,000 through book sales.

During the episode, Joel discusses his motivation to raise money for NHS Charities Together and the inspiration behind the book launch. We also talk about some of the ways that he convinced senior marketers to contribute and the similarities that this has with PR and guest blog outreach for marketers. Joel shares tips on communicating successfully, managing workload, and following up on opportunities. We also discuss post-launch reaction which includes coverage in Marketing Week and other publishing sites.

OPEN

The 20 Minute Marketing Podcast turns 50! The team at Reach would like to thank all of our former guests and listeners for your support in helping us reach this milestone. We are joined by Itamar Blauer during this episode, who is an SEO consultant in London. Itamar makes regular appearances on various SEO and digital marketing related webinars, websites, and podcasts. He also has a great YouTube channel that dives into SEO.

The focus of this episode is on how businesses can optimise their video marketing strategy. Itamar shares the reasons why businesses should be including video into their content strategy. We also discuss some of the mistakes that are made in video production and how they can be avoided. Finally, Itamar shares tips on how to get started and ensure that your video content excels.

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The 20 Minute Marketing Podcast turns 50! The team at Reach would like to thank all of our former guests and listeners for your support in helping us reach this milestone. We are joined by Itamar Blauer during this episode, who is an SEO consultant in London. Itamar makes regular appearances on various SEO and digital marketing related webinars, websites, and podcasts. He also has a great YouTube channel that dives into SEO.

The focus of this episode is on how businesses can optimise their video marketing strategy. Itamar shares the reasons why businesses should be including video into their content strategy. We also discuss some of the mistakes that are made in video production and how they can be avoided. Finally, Itamar shares tips on how to get started and ensure that your video content excels.

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OPEN

We chat with Phil Storey from Glow on this week's episode of the show. Glow is an easy-to-use website maintenance app for businesses, agencies, and web developers that allows users to submit help requests 24/7, view a timeline of activity and get tips to improve your site. Phil launched Glow this year and has seen a tremendous amount of growth, with press coverage both nationally and internationally.

During the episode, we talk about the importance of website maintenance and security. This is an important part of business management that often gets overlooked, yet can have big consequences. Research suggests that a hack occurs on a website every 39 seconds. And, 45% of all hacks occur on small business sites. So, it's important that we pay attention to our site and ensure protocols are in place. Throughout the episode, Phil shares numerous tips on how to keep sites secure and ensure that they meet security requirements.

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We chat with Phil Storey from Glow on this week's episode of the show. Glow is an easy-to-use website maintenance app for businesses, agencies, and web developers that allows users to submit help requests 24/7, view a timeline of activity and get tips to improve your site. Phil launched Glow this year and has seen a tremendous amount of growth, with press coverage both nationally and internationally.

During the episode, we talk about the importance of website maintenance and security. This is an important part of business management that often gets overlooked, yet can have big consequences. Research suggests that a hack occurs on a website every 39 seconds. And, 45% of all hacks occur on small business sites. So, it's important that we pay attention to our site and ensure protocols are in place. Throughout the episode, Phil shares numerous tips on how to keep sites secure and ensure that they meet security requirements.

READ MORE
OPEN

We had a great time speaking with Eddie Maalouf during episode 48 of the show. Eddie joins us from 4Media Marketing, a full-scale digital agency that is based in Atlanta. Eddie also runs The Brilliant Marketers program which helps business owners take control of their marketing and learn the skills needed to handle it A to Z.

During the episode, we talk about creating a successful paid acquisition strategy. Eddie talks about multi-channel marketing and some of the mistakes that businesses often make when getting set up. Our main focus is on conversion tracking and ensuring that UTM tracking and analytics are correct to ensure that future decisions are made based on accurate data. We also cover other aspects of multi-channel and the impact that 2020 has had on paid advertising.

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We had a great time speaking with Eddie Maalouf during episode 48 of the show. Eddie joins us from 4Media Marketing, a full-scale digital agency that is based in Atlanta. Eddie also runs The Brilliant Marketers program which helps business owners take control of their marketing and learn the skills needed to handle it A to Z.

During the episode, we talk about creating a successful paid acquisition strategy. Eddie talks about multi-channel marketing and some of the mistakes that businesses often make when getting set up. Our main focus is on conversion tracking and ensuring that UTM tracking and analytics are correct to ensure that future decisions are made based on accurate data. We also cover other aspects of multi-channel and the impact that 2020 has had on paid advertising.

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OPEN

Matt Davies joins us for episode #47 of the show. Matt is a creative brand and marketing strategist that helps businesses think differently. He's worked with hundreds of clients that range in size and includes a portfolio of household names like Boots, Fred Perry, Nestle, Experian, Capital One, Specsavers, and more. He is also a co-host of the Just Branding Podcast and has a successful book titled Storyategy.

During the episode, we talk about the key elements of brand strategy. We start by asking Matt to define a brand and the importance of getting things aligned. The focus of our conversation is around four key elements of branding: why, who, how, and what. Matt discusses each element in detail and then explains how brands can ensure that all four of the elements align correctly. Finally, Matt shares a recent example of a company that delivered a great brand promise.

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Matt Davies joins us for episode #47 of the show. Matt is a creative brand and marketing strategist that helps businesses think differently. He's worked with hundreds of clients that range in size and includes a portfolio of household names like Boots, Fred Perry, Nestle, Experian, Capital One, Specsavers, and more. He is also a co-host of the Just Branding Podcast and has a successful book titled Storyategy.

During the episode, we talk about the key elements of brand strategy. We start by asking Matt to define a brand and the importance of getting things aligned. The focus of our conversation is around four key elements of branding: why, who, how, and what. Matt discusses each element in detail and then explains how brands can ensure that all four of the elements align correctly. Finally, Matt shares a recent example of a company that delivered a great brand promise.

READ MORE
OPEN

We had a great time speaking with Ashley Jones during episode 46 of the show. Ashley joins us from marketingSHOWCASE, which brings people together through in-person and virtual marketing events. With almost 30 years of experience and 300 live events staged, they have lots of experience when it comes to hosting a successful event.

During the episode, we chat about event marketing in 2020 and how it has been impacted by COVID-19. Ashley talks about the transition from in-person events to a virtual setting and how the team at marketingSHOWCASE has handled the switch. We continued to talk about virtual events and specifically how attendees, sponsors, and exhibitors can get the most out of them. Ashley also shared some tips on hosting an online event as well as how frequently you can run them compared with in-person. To close out, we cover some of the ways that in-person events may change when they return.

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We had a great time speaking with Ashley Jones during episode 46 of the show. Ashley joins us from marketingSHOWCASE, which brings people together through in-person and virtual marketing events. With almost 30 years of experience and 300 live events staged, they have lots of experience when it comes to hosting a successful event.

During the episode, we chat about event marketing in 2020 and how it has been impacted by COVID-19. Ashley talks about the transition from in-person events to a virtual setting and how the team at marketingSHOWCASE has handled the switch. We continued to talk about virtual events and specifically how attendees, sponsors, and exhibitors can get the most out of them. Ashley also shared some tips on hosting an online event as well as how frequently you can run them compared with in-person. To close out, we cover some of the ways that in-person events may change when they return.

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OPEN

We chat with Elliott King this week on the show. Elliott is the CEO at MintTwist - which is an award-winning digital agency that is based in London. He is also a visiting university lecturer and hosts a podcast named WatchTime, where he talks about current trends in digital with the team at MintTwist.

We start the episode by talking about some of the things that Elliott learned while in Silicon Valley during the tech boom. The focus then switches to multi-channel marketing and we talk about the user journey and how to turn a customer from a suspect to a prospect. Then, we spend some time talking about the customer buying funnel. Elliott shares insights on each level of the funnel (top, middle, and bottom). Finally, Elliott shares an example of a company that has connected each level of the funnel successfully.

READ MORE

We chat with Elliott King this week on the show. Elliott is the CEO at MintTwist - which is an award-winning digital agency that is based in London. He is also a visiting university lecturer and hosts a podcast named WatchTime, where he talks about current trends in digital with the team at MintTwist.

We start the episode by talking about some of the things that Elliott learned while in Silicon Valley during the tech boom. The focus then switches to multi-channel marketing and we talk about the user journey and how to turn a customer from a suspect to a prospect. Then, we spend some time talking about the customer buying funnel. Elliott shares insights on each level of the funnel (top, middle, and bottom). Finally, Elliott shares an example of a company that has connected each level of the funnel successfully.

READ MORE
OPEN

We welcome Diana Wink to the show, who is the first person to join us from Germany! At Story Artist, Diana helps businesses connect with their customers through the power of storytelling.

During the episode, Diana shares the science behind storytelling and how to trigger emotional connections from your customers through copywriting. We cover the different types of emotions that you can trigger when telling stories and the power of combining multiple elements to your stories, with reference to The Angels Cocktail theory. We also ask questions on when it's appropriate to tell a story, what to consider before you start typing, and more. Additionally, Diana shares a great example of how great storytelling turned $197 into $8,000 during an experiment. To learn more about the science behind storytelling, you can receive a free book (Storyteller's Bluysoeprint) and video course by visiting Diana's website.

We welcome Diana Wink to the show, who is the first person to join us from Germany! At Story Artist, Diana helps businesses connect with their customers through the power of storytelling.

During the episode, Diana shares the science behind storytelling and how to trigger emotional connections from your customers through copywriting. We cover the different types of emotions that you can trigger when telling stories and the power of combining multiple elements to your stories, with reference to The Angels Cocktail theory. We also ask questions on when it's appropriate to tell a story, what to consider before you start typing, and more. Additionally, Diana shares a great example of how great storytelling turned $197 into $8,000 during an experiment. To learn more about the science behind storytelling, you can receive a free book (Storyteller's Bluysoeprint) and video course by visiting Diana's website.

OPEN

We had a lot of fun speaking with Danni Johnson this week, who has been a great supporter and friend of the show over the last few months. So, we are very excited to be able to invite her to the show to be a guest. Danni currently works at Xpand Marketing, which is a full-scale digital marketing agency in Bradford.

During the episode, we cover lots of different things regarding the platform by focusing on three pillars. We start by discussing optimisation and how you can increase profile visits. We then talk about content and how you can increase engagement from both your company and personal profiles. Finally, we talk about paid ads on the platform and how to get the best bang for your buck.

We had a lot of fun speaking with Danni Johnson this week, who has been a great supporter and friend of the show over the last few months. So, we are very excited to be able to invite her to the show to be a guest. Danni currently works at Xpand Marketing, which is a full-scale digital marketing agency in Bradford.

During the episode, we cover lots of different things regarding the platform by focusing on three pillars. We start by discussing optimisation and how you can increase profile visits. We then talk about content and how you can increase engagement from both your company and personal profiles. Finally, we talk about paid ads on the platform and how to get the best bang for your buck.

OPEN

We loved chatting with Claire Jarrett during episode 42 of the show. Claire has been in paid advertising since setting up her first training company in 2007. She also launched the UK's first AdWords training courses in 2008, helping dozens of small business owners and agencies to grow. Since then, Claire has continued to support businesses through paid ads while incorporating new platforms such as Facebook, LinkedIn, Twitter, and more.

Our conversation focuses on remarketing. We chat about how businesses can follow their prospects around the web for as little as £5-10 per day and the fact that many businesses are wasting opportunities by not remarketing to their prospective customers. Claire shares tips on setting up pixels, how to split your budget across each network, and why competitor ads can be used to your advantage. Additionally, we talk about creating high-quality artwork and whether or not its best to promote your homepage, pricing pages, or long-form content that is personalised. Claire has lots of free masterclasses, training courses, and a great email list that you can subscribe to by visiting her website.

We loved chatting with Claire Jarrett during episode 42 of the show. Claire has been in paid advertising since setting up her first training company in 2007. She also launched the UK's first AdWords training courses in 2008, helping dozens of small business owners and agencies to grow. Since then, Claire has continued to support businesses through paid ads while incorporating new platforms such as Facebook, LinkedIn, Twitter, and more.

Our conversation focuses on remarketing. We chat about how businesses can follow their prospects around the web for as little as £5-10 per day and the fact that many businesses are wasting opportunities by not remarketing to their prospective customers. Claire shares tips on setting up pixels, how to split your budget across each network, and why competitor ads can be used to your advantage. Additionally, we talk about creating high-quality artwork and whether or not its best to promote your homepage, pricing pages, or long-form content that is personalised. Claire has lots of free masterclasses, training courses, and a great email list that you can subscribe to by visiting her website.

OPEN

We had a great time speaking with Sarah Santacroce during episode 41 of the show. Sarah is also our first guest from Switzerland! With 12 years of LinkedIn and business coaching experience, Sarah has seen lots of different marketing trends and techniques. After becoming tired of seeing overly pushy and hype marketing, The Gentle Marketing Revolution was formed.

During the episode, Sarah shares what gentle marketing is and how it can have a positive impact on businesses. We also talk about some of the ways that businesses can implement a gentle approach and why it can lead to greater success than following current norms. Sarah also shares how she is preparing for the upcoming launch of her new book next year, titled The Gentle Marketing Revolution, and how it differs from a traditional launch. Finally, we spend a couple of minutes talking about LinkedIn profiles and how you can optimise them.

We had a great time speaking with Sarah Santacroce during episode 41 of the show. Sarah is also our first guest from Switzerland! With 12 years of LinkedIn and business coaching experience, Sarah has seen lots of different marketing trends and techniques. After becoming tired of seeing overly pushy and hype marketing, The Gentle Marketing Revolution was formed.

During the episode, Sarah shares what gentle marketing is and how it can have a positive impact on businesses. We also talk about some of the ways that businesses can implement a gentle approach and why it can lead to greater success than following current norms. Sarah also shares how she is preparing for the upcoming launch of her new book next year, titled The Gentle Marketing Revolution, and how it differs from a traditional launch. Finally, we spend a couple of minutes talking about LinkedIn profiles and how you can optimise them.

OPEN

We're extremely excited to have Steven Van Vessum join us for episode 40 of the show. Steven is VP of Community at ContentKing, a real-time SEO auditing, monitoring, and change tracking site. ContentKing also consistently published great long-form blog content ad has a wonderful SEO academy section on their site, which comes in handy if you need help or reassurance when completing tasks.

During the episode, Steven talks to us about how ContentKing has grown from 0 to 50,000 monthly organic visitors in just a few short years. With the SEO industry being highly competitive, Steven shares how ContentKing has positioned itself in the market successfully by focusing on high-quality, informational content. Steven also discusses some of the important phases of content marketing that get overlooked as well as the relationship between content and SEO and how you can combine them for success. We'd say that this episode is perfect for both SEOs and content marketers!

We're extremely excited to have Steven Van Vessum join us for episode 40 of the show. Steven is VP of Community at ContentKing, a real-time SEO auditing, monitoring, and change tracking site. ContentKing also consistently published great long-form blog content ad has a wonderful SEO academy section on their site, which comes in handy if you need help or reassurance when completing tasks.

During the episode, Steven talks to us about how ContentKing has grown from 0 to 50,000 monthly organic visitors in just a few short years. With the SEO industry being highly competitive, Steven shares how ContentKing has positioned itself in the market successfully by focusing on high-quality, informational content. Steven also discusses some of the important phases of content marketing that get overlooked as well as the relationship between content and SEO and how you can combine them for success. We'd say that this episode is perfect for both SEOs and content marketers!

OPEN

We chat with the CEO and Founder of Project36, Joe Birkedale. Project36 is a worldwide B2B marketing agency that supports businesses with account-based Marketing (ABM), inbound marketing, content & strategy, video marketing, and more.

During the episode, we focus on account-based marketing (ABM). The episode comes at a great time because ABM is a topic that we have seen frequently on social media and across industry publications recently. Joe tells us what ABM is, the types of businesses that it is suitable for, and how it can be implemented. We also talk about some success stories, commitment requirements, and estimated costs. So, this is a great episode for anyone that would like to learn some more about ABM and how it could potentially benefit their business.

We chat with the CEO and Founder of Project36, Joe Birkedale. Project36 is a worldwide B2B marketing agency that supports businesses with account-based Marketing (ABM), inbound marketing, content & strategy, video marketing, and more.

During the episode, we focus on account-based marketing (ABM). The episode comes at a great time because ABM is a topic that we have seen frequently on social media and across industry publications recently. Joe tells us what ABM is, the types of businesses that it is suitable for, and how it can be implemented. We also talk about some success stories, commitment requirements, and estimated costs. So, this is a great episode for anyone that would like to learn some more about ABM and how it could potentially benefit their business.

OPEN

We chat with Kyler Miles, Creative Specialist at SimplyPHP - a North American PHP Development Company that helps companies of any size - from startups to Fortune 500s - get results with industry best practices. Kyler is an expert in producing amazing content, whether that's on Instagram, YouTube, or his podcast "Making It".

This episode is all about producing great content. With social media platforms becoming more crowded, Kyler shares some great insights on how you can stand out. Specifically, covering how you can get started and the value of focusing on your message - with a great Star Wars reference! To close out the episode, Kyler shares his strategy at SimplyPHP, which is interesting as they have a very technical service.

We chat with Kyler Miles, Creative Specialist at SimplyPHP - a North American PHP Development Company that helps companies of any size - from startups to Fortune 500s - get results with industry best practices. Kyler is an expert in producing amazing content, whether that's on Instagram, YouTube, or his podcast "Making It".

This episode is all about producing great content. With social media platforms becoming more crowded, Kyler shares some great insights on how you can stand out. Specifically, covering how you can get started and the value of focusing on your message - with a great Star Wars reference! To close out the episode, Kyler shares his strategy at SimplyPHP, which is interesting as they have a very technical service.

OPEN

We chat with Lomit Patel, the Vice President of Growth at IMVU - an online metaverse and social networking site. During his career, Lomit has managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and EarthLink. Lomit’s new bestselling book Lean AI, part of Eric Ries’ “The Lean Startup” series, is now available at Amazon.

We talk about the value of AI, whether its suitable for small businesses and how you can get started. Lomit also shares lots of practical examples of how IMVU is using AI and automation to increase revenue and customer satisfaction. While it sounds technical, Lomit makes sure to break things down so that they are easy to understand for all marketers and business owners.

We chat with Lomit Patel, the Vice President of Growth at IMVU - an online metaverse and social networking site. During his career, Lomit has managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and EarthLink. Lomit’s new bestselling book Lean AI, part of Eric Ries’ “The Lean Startup” series, is now available at Amazon.

We talk about the value of AI, whether its suitable for small businesses and how you can get started. Lomit also shares lots of practical examples of how IMVU is using AI and automation to increase revenue and customer satisfaction. While it sounds technical, Lomit makes sure to break things down so that they are easy to understand for all marketers and business owners.

OPEN

20 Minute Marketing x Electric House.

Electric House is a social media publisher based in Birmingham. They are best know for their amazing communities such as On The Tools (4 million Facebook followers), DIY On A Budget (1.9 million Facebook members), and Ministry Of (2 million TikTok likes). Electric House also supports brands with social media, campaign strategy and delivery, creative content, insight, and more.

In the second of a two-part series, we chat with Lee Wilcox, CEO. During the episode, Lee shares how the idea of a construction app transitioned into On The Tools. We chat about the challenges of trying to monetize a Facebook page and how On The Tools transformed into a full-scale social media company, which we now know as Electric House. Lee also shares some of the key decisions and mistakes that he has made along the way, including the time that he set up a Nordic walking business - in Birmingham!

20 Minute Marketing x Electric House.

Electric House is a social media publisher based in Birmingham. They are best know for their amazing communities such as On The Tools (4 million Facebook followers), DIY On A Budget (1.9 million Facebook members), and Ministry Of (2 million TikTok likes). Electric House also supports brands with social media, campaign strategy and delivery, creative content, insight, and more.

In the second of a two-part series, we chat with Lee Wilcox, CEO. During the episode, Lee shares how the idea of a construction app transitioned into On The Tools. We chat about the challenges of trying to monetize a Facebook page and how On The Tools transformed into a full-scale social media company, which we now know as Electric House. Lee also shares some of the key decisions and mistakes that he has made along the way, including the time that he set up a Nordic walking business - in Birmingham!

OPEN

20 Minute Marketing x Electric House.

Electric House is a social media publisher based in Birmingham. They are best know for their amazing communities such as On The Tools and On A Budget, which boast over four million members combined. If you've ever watched a funny construction video or a budget-saving video then chances are high that they are from these accounts. Electric House also supports brands with social media, campaign strategy and delivery, creative content, insight, and more.

In the first of a two-part series, we chat with Abbie Swindell, Head of Social. At the 2019 Social Media Marketing Awards, hosted by SocialDay, Abbie took home the Young Marketer Of The Year. So, we feel very privileged to be able to chat about social media with her. During the episode, we cover lots of topics that focus on socials. Abbie speaks about the value of forming communities and how this differentiates with a standard brand page. We talk about the value of TikTok and the success of a recently launched account, Ministry of Science. We discuss the impact that Instagram Reels might have. Finally, Abbie shares some quickfire tips on how you can increase engagement on your social channels.

READ MORE

20 Minute Marketing x Electric House.

Electric House is a social media publisher based in Birmingham. They are best know for their amazing communities such as On The Tools and On A Budget, which boast over four million members combined. If you've ever watched a funny construction video or a budget-saving video then chances are high that they are from these accounts. Electric House also supports brands with social media, campaign strategy and delivery, creative content, insight, and more.

In the first of a two-part series, we chat with Abbie Swindell, Head of Social. At the 2019 Social Media Marketing Awards, hosted by SocialDay, Abbie took home the Young Marketer Of The Year. So, we feel very privileged to be able to chat about social media with her. During the episode, we cover lots of topics that focus on socials. Abbie speaks about the value of forming communities and how this differentiates with a standard brand page. We talk about the value of TikTok and the success of a recently launched account, Ministry of Science. We discuss the impact that Instagram Reels might have. Finally, Abbie shares some quickfire tips on how you can increase engagement on your social channels.

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OPEN

We chat with the amazing Jen Penaluna from Bigfoot Digital, a specialist SEO agency based in Barnsley. Jen joined the team just over three years ago and has quickly risen to become the SEO Manager.

The focus of this episode is all about search intent. We talk about why it is important and why you should avoid purely looking at search volumes to determine which keywords you want to rank for. Jen shares a great example throughout the episode as we talk about the word razor and how the SERP provides some very surprising results. We also cover keyword research, duplicate content, free tools, and more. Overall, the episode should help you to understand why it is important to conduct thorough research before identifying which keywords you want to invest your time and effort on.

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We chat with the amazing Jen Penaluna from Bigfoot Digital, a specialist SEO agency based in Barnsley. Jen joined the team just over three years ago and has quickly risen to become the SEO Manager.

The focus of this episode is all about search intent. We talk about why it is important and why you should avoid purely looking at search volumes to determine which keywords you want to rank for. Jen shares a great example throughout the episode as we talk about the word razor and how the SERP provides some very surprising results. We also cover keyword research, duplicate content, free tools, and more. Overall, the episode should help you to understand why it is important to conduct thorough research before identifying which keywords you want to invest your time and effort on.

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OPEN

We chat with John Voung about SEO for small businesses. John is the owner of Local SEO Search, which helps small and family-run businesses by increasing their online presence through SEO and other services. Before launching his agency, John spent five years working at Yellow Pages, meaning that he has witnessed first-hand the transition from directory marketing to search engine marketing.

During the episode, we discuss some of the reasons why it is important to invest in SEO. John shares insights on how small business owners can gain positive results while also managing their time and resources effectively. We talk about the value of focusing on longtail keywords instead of going up against international companies with large budgets and marketing teams. We also chat about on-page optimisation, ranking factors, the challenges of understanding technical SEO, and more.

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We chat with John Voung about SEO for small businesses. John is the owner of Local SEO Search, which helps small and family-run businesses by increasing their online presence through SEO and other services. Before launching his agency, John spent five years working at Yellow Pages, meaning that he has witnessed first-hand the transition from directory marketing to search engine marketing.

During the episode, we discuss some of the reasons why it is important to invest in SEO. John shares insights on how small business owners can gain positive results while also managing their time and resources effectively. We talk about the value of focusing on longtail keywords instead of going up against international companies with large budgets and marketing teams. We also chat about on-page optimisation, ranking factors, the challenges of understanding technical SEO, and more.

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OPEN

We are joined by Gemma Russell & Jake Surrey for the second part of our Google Ads series. Both Gemma & Jake work at Fountain Partnership, which is a global award-winning digital agency. Fountain takes the risk out of digital marketing with forecasting and data-driven analysis. They are also a Google Premier Partner and also one of just twenty UK agencies that are part of Google's International Growth Programme - meaning they have access to bespoke tools and other benefits.

During this episode, we cover two themes. Firstly, we talk about how you can scale up your Google Ads account. We cover impression share, adding keywords, optimal spend, and more. We also discuss other ways in which you can scale up and some of the PPC platforms that may not spring to mind right away. Secondly, we discuss ad copy and CTA's. Gemma & Jake share insights on extensions, structured snippets, leading with price, filling out your ad space, and more.

We are joined by Gemma Russell & Jake Surrey for the second part of our Google Ads series. Both Gemma & Jake work at Fountain Partnership, which is a global award-winning digital agency. Fountain takes the risk out of digital marketing with forecasting and data-driven analysis. They are also a Google Premier Partner and also one of just twenty UK agencies that are part of Google's International Growth Programme - meaning they have access to bespoke tools and other benefits.

During this episode, we cover two themes. Firstly, we talk about how you can scale up your Google Ads account. We cover impression share, adding keywords, optimal spend, and more. We also discuss other ways in which you can scale up and some of the PPC platforms that may not spring to mind right away. Secondly, we discuss ad copy and CTA's. Gemma & Jake share insights on extensions, structured snippets, leading with price, filling out your ad space, and more.

OPEN

We are joined by Gemma Russell & Jake Surrey from Fountain Partnership, which is a global award-winning digital agency. Fountain takes the risk out of digital marketing with forecasting and data-driven analysis. They are also a Google Premier Partner and also one of just twenty UK agencies that is part of Google's International Growth Programme - meaning they have access to bespoke tools and other benefits.

During the episode, we discuss how you can optimise your Google Ads account. They share some of the research that goes on behind the scenes before a large account goes live. We also discuss some of the different settings that you might want to consider when building out your account. Some of the topics we discuss include bidding strategy, budgets, goal setting, SKAGS, quality score, and more. Stay tuned for part 2 - which focuses on upscaling your account and successful ad copy.

READ MORE

We are joined by Gemma Russell & Jake Surrey from Fountain Partnership, which is a global award-winning digital agency. Fountain takes the risk out of digital marketing with forecasting and data-driven analysis. They are also a Google Premier Partner and also one of just twenty UK agencies that is part of Google's International Growth Programme - meaning they have access to bespoke tools and other benefits.

During the episode, we discuss how you can optimise your Google Ads account. They share some of the research that goes on behind the scenes before a large account goes live. We also discuss some of the different settings that you might want to consider when building out your account. Some of the topics we discuss include bidding strategy, budgets, goal setting, SKAGS, quality score, and more. Stay tuned for part 2 - which focuses on upscaling your account and successful ad copy.

READ MORE
OPEN

We chat with the CEO of Fanbytes, Timothy Armoo. Fanbytes is a leading content, social, and influencer marketing agency that helps brands win the hearts of Generation Z. They have worked with many high profile companies (McDonald's, Boohoo, Deezer) and influencers (Cardi B, Rita Ora, Kevin Gates). On TikTok, the #fanbytes hashtag has been used over 1.2 million times.

We start the episode by discussing the relationship between brands and Gen Z. Timothy shares some insights on how brands companies can create meaningful connections with their younger fans. We also chat about the benefits of using TikTok for businesses. We discuss how brands can go viral on the platform and whether or not it is beneficial for SaaS and B2B companies to be active. Finally, Timothy shares some insights on influencers and whether or not brands should consider using them to grow their audience on social media.

READ MORE

We chat with the CEO of Fanbytes, Timothy Armoo. Fanbytes is a leading content, social, and influencer marketing agency that helps brands win the hearts of Generation Z. They have worked with many high profile companies (McDonald's, Boohoo, Deezer) and influencers (Cardi B, Rita Ora, Kevin Gates). On TikTok, the #fanbytes hashtag has been used over 1.2 million times.

We start the episode by discussing the relationship between brands and Gen Z. Timothy shares some insights on how brands companies can create meaningful connections with their younger fans. We also chat about the benefits of using TikTok for businesses. We discuss how brands can go viral on the platform and whether or not it is beneficial for SaaS and B2B companies to be active. Finally, Timothy shares some insights on influencers and whether or not brands should consider using them to grow their audience on social media.

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OPEN

We chat with James Mulvany, who specialises in online media/broadcasting & content spaces. James is the CEO of MatchMaker.fm, which is a free platform that connects established podcasts with potential guests for their show. This makes it extremely easy for both hosts and guests to increase their influence and find opportunities in their field. James launched MatchMaker in February 2020 and the platform has quickly grown from having 0 users to over 3,000.

During the episode, we discuss some of the effective tactics that have helped to attract new users MatchMaker. James starts the episode by talking about the benefits of targeting your existing customer base. We then chat about the power of LinkedIn to promote your services and reach a greater audience. James breaks down one of the messages that he has been using to promote MatchMaker on LinkedIn. The focus of the episode then shifts to podcasting. We chat about the benefits of podcasting for both businesses and individuals. Finally, James spends a few minutes talking about how podcasters can grow their audience and gain listenership.

We chat with James Mulvany, who specialises in online media/broadcasting & content spaces. James is the CEO of MatchMaker.fm, which is a free platform that connects established podcasts with potential guests for their show. This makes it extremely easy for both hosts and guests to increase their influence and find opportunities in their field. James launched MatchMaker in February 2020 and the platform has quickly grown from having 0 users to over 3,000.

During the episode, we discuss some of the effective tactics that have helped to attract new users MatchMaker. James starts the episode by talking about the benefits of targeting your existing customer base. We then chat about the power of LinkedIn to promote your services and reach a greater audience. James breaks down one of the messages that he has been using to promote MatchMaker on LinkedIn. The focus of the episode then shifts to podcasting. We chat about the benefits of podcasting for both businesses and individuals. Finally, James spends a few minutes talking about how podcasters can grow their audience and gain listenership.

OPEN

We speak with Adam Mendler, who is the CEO of The Veloz Group. Adam has co-founded and overseen numerous ventures which include Beverly Hills Chairs, Custom Tobacco, and Veloz Solutions. Adam is also the host of a successful podcast named Thirty Minute Mentors and has been covered in many large publications that range from Forbes to Huff Post, Inc & Thrive Global.

The episode focuses on the importance of customers and how businesses can turn them into brand ambassadors. We discuss the importance of having a customer-first attitude while looking at some of the short and long-term actions that brands can take to gain customer loyalty. Adam shares several examples that have worked at The Veloz Group and we look back at a particularly interesting story that led to a client becoming an ambassador for Beverly Hills Chairs.

We speak with Adam Mendler, who is the CEO of The Veloz Group. Adam has co-founded and overseen numerous ventures which include Beverly Hills Chairs, Custom Tobacco, and Veloz Solutions. Adam is also the host of a successful podcast named Thirty Minute Mentors and has been covered in many large publications that range from Forbes to Huff Post, Inc & Thrive Global.

The episode focuses on the importance of customers and how businesses can turn them into brand ambassadors. We discuss the importance of having a customer-first attitude while looking at some of the short and long-term actions that brands can take to gain customer loyalty. Adam shares several examples that have worked at The Veloz Group and we look back at a particularly interesting story that led to a client becoming an ambassador for Beverly Hills Chairs.

OPEN

We speak with Todd Chambers from Upraw Media, which is a PPC agency that helps SaaS companies with landing pages, experiments, conversion rate optimisation, ad creatives, and more. Todd has been working in the PPC industry for over 10 years and has worked with a wide range of clients across many sectors.

• the role of landing pages in PPC and why are they important

• how to optimise your landing pages and what to include

• landing pages vs A/B testing

• how to validate your experiments and when to make changes

We speak with Todd Chambers from Upraw Media, which is a PPC agency that helps SaaS companies with landing pages, experiments, conversion rate optimisation, ad creatives, and more. Todd has been working in the PPC industry for over 10 years and has worked with a wide range of clients across many sectors.

• the role of landing pages in PPC and why are they important

• how to optimise your landing pages and what to include

• landing pages vs A/B testing

• how to validate your experiments and when to make changes

OPEN

We speak with Dr. Simon Raybould from Presentation Genius. Simon started his career as a research scientist and then moved into a new field when he noticed that the quality of a presentation is equally as important as the data that you are sharing. At Presentation Genuis, Simon shares the science of what works for people when they present.

During the episode, we cover three key topics. We start by talking about planning and I ask how far in advance we should start to prepare. We then talk about the presentation slides. I ask questions on what to include, how many slides, using video content, and more. To finish, we talk about the things that you can do on the day of your speech to ensure that things go smoothly. Simon's advice can also be applied to webinars, sales pitches, and anything else that includes a presentation.

We speak with Dr. Simon Raybould from Presentation Genius. Simon started his career as a research scientist and then moved into a new field when he noticed that the quality of a presentation is equally as important as the data that you are sharing. At Presentation Genuis, Simon shares the science of what works for people when they present.

During the episode, we cover three key topics. We start by talking about planning and I ask how far in advance we should start to prepare. We then talk about the presentation slides. I ask questions on what to include, how many slides, using video content, and more. To finish, we talk about the things that you can do on the day of your speech to ensure that things go smoothly. Simon's advice can also be applied to webinars, sales pitches, and anything else that includes a presentation.

OPEN

We chat with Cari Kirby from Peek & Poke. Founded in 2006, Peek & Poke make branded games to help businesses engage with their audience. They offer a large variety of games that can be used on your website, at trade shows, on your intranet, and more.

We start the episode by talking about the value of branded games and the benefits that they offer to businesses. Cari then shares some tips on how businesses can promote their games. We covered competitions, prize giveaways, game placement, multi-channel promotion. Finally, we spent a few minutes talking about how Peek & Poke market their products and some of the marketing activities that Cari enjoys.

We chat with Cari Kirby from Peek & Poke. Founded in 2006, Peek & Poke make branded games to help businesses engage with their audience. They offer a large variety of games that can be used on your website, at trade shows, on your intranet, and more.

We start the episode by talking about the value of branded games and the benefits that they offer to businesses. Cari then shares some tips on how businesses can promote their games. We covered competitions, prize giveaways, game placement, multi-channel promotion. Finally, we spent a few minutes talking about how Peek & Poke market their products and some of the marketing activities that Cari enjoys.

OPEN

We chat with Rebecca Martin, who is a content specialist in the travel industry. Rebecca has worked at Bolsover Cruise Club for the last six years and she has recently launched a content agency named Sable & Saunter which helps travel brands to create engaging content.

During the episode, we talk about the role that content plays in the travel industry. Rebecca shares her thoughts on how brands can use content to stand out and we also talk about some of the things that travel brands do well which can be replicated by businesses across any industry. A really interesting part of our conversation focused on "Into The Blue", which is a bi-monthly print magazine at Bolsover Cruise Club. Rebecca has editorial responsibilities of the magazine and we talk about the benefits of sending direct mail to customers. Finally, we spend a few minutes talking about the effects of COVID-19 on the travel industry and Rebecca shares her thoughts on how the industry may bounce back when things return to normality.

We chat with Rebecca Martin, who is a content specialist in the travel industry. Rebecca has worked at Bolsover Cruise Club for the last six years and she has recently launched a content agency named Sable & Saunter which helps travel brands to create engaging content.

During the episode, we talk about the role that content plays in the travel industry. Rebecca shares her thoughts on how brands can use content to stand out and we also talk about some of the things that travel brands do well which can be replicated by businesses across any industry. A really interesting part of our conversation focused on "Into The Blue", which is a bi-monthly print magazine at Bolsover Cruise Club. Rebecca has editorial responsibilities of the magazine and we talk about the benefits of sending direct mail to customers. Finally, we spend a few minutes talking about the effects of COVID-19 on the travel industry and Rebecca shares her thoughts on how the industry may bounce back when things return to normality.

OPEN

We chat with Estelle Keeber, who is the co-founder of Mums in Business Association. With over 200,00 followers on social media and networking events in over 250 locations worldwide, it is no surprise that MIBA is the fastest growing women's networking brand in the world.

Estelle shares insights on how businesses can gain exposure, build loyal followers and provide engaging content on social media. We cover everything from stories to hashtags and post frequency. We also talk about Facebook groups, since MIBA has a group of over 55,000 members. Finally, we talk about PR and how Estelle has been published in major publications such as Forbes, BBC, ITV and many more.

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We chat with Estelle Keeber, who is the co-founder of Mums in Business Association. With over 200,00 followers on social media and networking events in over 250 locations worldwide, it is no surprise that MIBA is the fastest growing women's networking brand in the world.

Estelle shares insights on how businesses can gain exposure, build loyal followers and provide engaging content on social media. We cover everything from stories to hashtags and post frequency. We also talk about Facebook groups, since MIBA has a group of over 55,000 members. Finally, we talk about PR and how Estelle has been published in major publications such as Forbes, BBC, ITV and many more.

READ MORE
OPEN

We speak with Linsay Duncan, the founder of Your Allies. Linsay has 20 years of experience in B2B marketing and has also worked in-house for companies like Mintel International, Experian, and Sunguard.

To start the episode, we talk about sales and marketing alignment and why it is important for business success. Linsay also shares examples of how businesses can improve their alignment and the impact that it can have. We then talk about the impact of COVID-19 on both sales and marketing and how we can ensure that we remain aligned during uncertain times. When talking about sales, we cover social selling, whether cold-calling is appropriate and how to make a good first impression. We then flip to marketing and talk about how the marketing team can support sales during this period.

We speak with Linsay Duncan, the founder of Your Allies. Linsay has 20 years of experience in B2B marketing and has also worked in-house for companies like Mintel International, Experian, and Sunguard.

To start the episode, we talk about sales and marketing alignment and why it is important for business success. Linsay also shares examples of how businesses can improve their alignment and the impact that it can have. We then talk about the impact of COVID-19 on both sales and marketing and how we can ensure that we remain aligned during uncertain times. When talking about sales, we cover social selling, whether cold-calling is appropriate and how to make a good first impression. We then flip to marketing and talk about how the marketing team can support sales during this period.

OPEN

We chat with Stephen Kenwright, the co-founder and Technical Director of Rise at Seven. Despite launching just last year, Rise at Seven has quickly grown to become a leading marketing agency in SEO, content marketing, digital PR & social media.

Stephen has spoken to a bunch of senior marketers this week to find out their plans for COVID-19. He shares his findings and provides actionable advice to marketers during these uncertain times. The three main topics that we discuss are cutting waste, keeping the lights on and coming out of the other side firing on all cylinders. As always, we finish with a few light-hearted questions that focus on Stephen's career.

We chat with Stephen Kenwright, the co-founder and Technical Director of Rise at Seven. Despite launching just last year, Rise at Seven has quickly grown to become a leading marketing agency in SEO, content marketing, digital PR & social media.

Stephen has spoken to a bunch of senior marketers this week to find out their plans for COVID-19. He shares his findings and provides actionable advice to marketers during these uncertain times. The three main topics that we discuss are cutting waste, keeping the lights on and coming out of the other side firing on all cylinders. As always, we finish with a few light-hearted questions that focus on Stephen's career.

OPEN

We chat with James Biggin from Steel City about the power of branded merchandise in marketing and how it fits when compared with other channels. James shares some of the secrets of the industry as well as talking about budget requirements, timing, and other topics.

We also talk about Steel City's marketing efforts. I asked James about the company's content strategy and how they try to stand out from competitors. James talks about the importance of sharing unique content and not falling into the trap of posting new branded merch items too frequently. Finally, we discuss how Steel City has been testing new channels such as TikTok and whether this has been successful.

READ MORE

We chat with James Biggin from Steel City about the power of branded merchandise in marketing and how it fits when compared with other channels. James shares some of the secrets of the industry as well as talking about budget requirements, timing, and other topics.

We also talk about Steel City's marketing efforts. I asked James about the company's content strategy and how they try to stand out from competitors. James talks about the importance of sharing unique content and not falling into the trap of posting new branded merch items too frequently. Finally, we discuss how Steel City has been testing new channels such as TikTok and whether this has been successful.

READ MORE
OPEN

We chat with Alara Vural on the topic of creating emotional connections. Alara helps tech businesses create an emotional connection with their audience by overcoming language that is hard to understand.

During the episode, Alara speaks about the fact that while most tech-based business owners are extremely passionate about their product and what they do, they can often miss out on customers because people do not intellectually understand what it is that they offer. We also spent some time talking about identifying your target market. While it’s important to determine the demographics of your audience such as age, location, gender, and gross income, Alara believes that businesses should prioritise finding their tribe.

We chat with Alara Vural on the topic of creating emotional connections. Alara helps tech businesses create an emotional connection with their audience by overcoming language that is hard to understand.

During the episode, Alara speaks about the fact that while most tech-based business owners are extremely passionate about their product and what they do, they can often miss out on customers because people do not intellectually understand what it is that they offer. We also spent some time talking about identifying your target market. While it’s important to determine the demographics of your audience such as age, location, gender, and gross income, Alara believes that businesses should prioritise finding their tribe.

OPEN

We chat with Cole Schafer from Honey Copy. Cole’s email newsletter, Sticky Notes, reaches open rates of up to 60% and has over 8,000 subscribers.

He also has a highly successful copywriting guide and has written externally for many prestigious websites including Business Insider and Entrepreneur. During the episode, we chat about his approach to writing and the success of his email campaigns. We also challenged Cole to write sales copy using 160 characters or less, which is the equivalent of one text message.

We chat with Cole Schafer from Honey Copy. Cole’s email newsletter, Sticky Notes, reaches open rates of up to 60% and has over 8,000 subscribers.

He also has a highly successful copywriting guide and has written externally for many prestigious websites including Business Insider and Entrepreneur. During the episode, we chat about his approach to writing and the success of his email campaigns. We also challenged Cole to write sales copy using 160 characters or less, which is the equivalent of one text message.

OPEN

20 Minute Marketing - I chat with the Co-Founder and Principal of Flywheel Associates, Connie Steele. Connie is also the host of Strategic Momentum Podcast, where she discusses wellbeing in the workplace and the show has over 10,000 downloads.

Connie has worked with many businesses of all sizes, including some of the worlds most recognised brands. In the episode, we chat about how taking an agile marketing approach can successfully impact businesses by ultimately improving the end product. Agile marketing is described in a Flywheel Associates blog post as "the notion of breaking up a longer process, such as developing a campaign or creative asset, into smaller, bite-sized pieces." Connie also shares some examples of how agile marketing has been successfully implemented and as always, we finish with some graduate advice.

20 Minute Marketing - I chat with the Co-Founder and Principal of Flywheel Associates, Connie Steele. Connie is also the host of Strategic Momentum Podcast, where she discusses wellbeing in the workplace and the show has over 10,000 downloads.

Connie has worked with many businesses of all sizes, including some of the worlds most recognised brands. In the episode, we chat about how taking an agile marketing approach can successfully impact businesses by ultimately improving the end product. Agile marketing is described in a Flywheel Associates blog post as "the notion of breaking up a longer process, such as developing a campaign or creative asset, into smaller, bite-sized pieces." Connie also shares some examples of how agile marketing has been successfully implemented and as always, we finish with some graduate advice.

OPEN

We chat to Geoff Crain about using traditional marketing channels when everything is turning digital. Geoff is the Director at Kingstar Media, a leading performance marketing agency in Canada that specialises in audio, TV and digital.

During the episode, Geoff shares insights into the traditional industries available (television, radio, digital radio) which includes how to get started, how to monitor success, how much to invest and more. We also discuss the impact of using both digital and traditional channels together to develop brand awareness.

We chat to Geoff Crain about using traditional marketing channels when everything is turning digital. Geoff is the Director at Kingstar Media, a leading performance marketing agency in Canada that specialises in audio, TV and digital.

During the episode, Geoff shares insights into the traditional industries available (television, radio, digital radio) which includes how to get started, how to monitor success, how much to invest and more. We also discuss the impact of using both digital and traditional channels together to develop brand awareness.

OPEN

We chat to the CEO of LeadSift, Tukan Das. LeadSift is a sales intelligence provider that helps B2B companies identify more relevant leads based on intent data.

Tukan talks about the three ways that you can check that your marketing strategy targets the right people. We cover a wide range of topics, from competitor analysis to content and attending events.

We chat to the CEO of LeadSift, Tukan Das. LeadSift is a sales intelligence provider that helps B2B companies identify more relevant leads based on intent data.

Tukan talks about the three ways that you can check that your marketing strategy targets the right people. We cover a wide range of topics, from competitor analysis to content and attending events.

OPEN

We chat to Laura Hogan from JellyBean Agency.

Laura has extensive pay-per-click experience and shares some of the best ways that you can bid on competitor keywords. We also discuss some other general Google Ads tips on both the search and display network.

We chat to Laura Hogan from JellyBean Agency.

Laura has extensive pay-per-click experience and shares some of the best ways that you can bid on competitor keywords. We also discuss some other general Google Ads tips on both the search and display network.

OPEN

We chat with Naomi Davies, who has created several top-line social media strategies for luxury brands such as Manolo Blahnik.

We chat about the three-step approach that she takes when planning a top-line strategy as well as how you can make your paid ads and remarketing more effective

We chat with Naomi Davies, who has created several top-line social media strategies for luxury brands such as Manolo Blahnik.

We chat about the three-step approach that she takes when planning a top-line strategy as well as how you can make your paid ads and remarketing more effective

OPEN

We chat with Hayat Rachi from Neon Moon. Hayat’s expertise has allowed the company to grow from a Kickstarter campaign to a nationally recognised female lingerie brand.

During the episode, we chat about being bold and brave with your content while focusing specifically on the interests of your target audience. We also chat about some marketing techniques that are undervalued.

We chat with Hayat Rachi from Neon Moon. Hayat’s expertise has allowed the company to grow from a Kickstarter campaign to a nationally recognised female lingerie brand.

During the episode, we chat about being bold and brave with your content while focusing specifically on the interests of your target audience. We also chat about some marketing techniques that are undervalued.

OPEN

We chat with Kate Barrett from eFcous Marketing.

Kate is an expert in email marketing, and we talk about the importance of using email, the different ways that it has changed and how it can be used alongside other channels. Kate also provides insights on email marketing best practices such as design, frequency and including a call to action.

We chat with Kate Barrett from eFcous Marketing.

Kate is an expert in email marketing, and we talk about the importance of using email, the different ways that it has changed and how it can be used alongside other channels. Kate also provides insights on email marketing best practices such as design, frequency and including a call to action.

OPEN

We chat to Bryce Lokken from GOAT. We chat about current marketing trends, with a focus on digital strategy.

Bryce talks about how you can take advantage of your sales team and we also cover the importance of creating content that people will actually care about. Bryce talks about keeping your content fresh and unique and also shares his personal journey into marketing.

We chat to Bryce Lokken from GOAT. We chat about current marketing trends, with a focus on digital strategy.

Bryce talks about how you can take advantage of your sales team and we also cover the importance of creating content that people will actually care about. Bryce talks about keeping your content fresh and unique and also shares his personal journey into marketing.

OPEN

We chat with Zev Asch from LEDAZA INC.

Zev shares his experience in setting up and growing new businesses and we also cover current marketing trends. Zev also talks about the common marketing mistakes that can be avoided by businesses.

We chat with Zev Asch from LEDAZA INC.

Zev shares his experience in setting up and growing new businesses and we also cover current marketing trends. Zev also talks about the common marketing mistakes that can be avoided by businesses.

OPEN

We chat with Erik Oehler, who is the Global Digital Marketing Strategist at Kodak Alaris

We chat about Erik’s transition from programming to marketing and Erik shares some insights about his transition from programming to marketing and we chat about selecting the right information to put in front of your potential clients. Additionally, we chat about content strategy and sharing content.

We chat with Erik Oehler, who is the Global Digital Marketing Strategist at Kodak Alaris

We chat about Erik’s transition from programming to marketing and Erik shares some insights about his transition from programming to marketing and we chat about selecting the right information to put in front of your potential clients. Additionally, we chat about content strategy and sharing content.

OPEN

We chat to Sam Birkhead from Fantastic Media.

We talk about current marketing trends and the importance of getting your branding correct to ensure that your landing experience is on point. Sam also talks about how building a brand for longevity will lead to success.

We chat to Sam Birkhead from Fantastic Media.

We talk about current marketing trends and the importance of getting your branding correct to ensure that your landing experience is on point. Sam also talks about how building a brand for longevity will lead to success.

OPEN

We chat with Michael Barber from Praesto Consulting.

We talk about the value of personalising content for each individual customer to provide them with content that they will be interested in. Michael also shares his thoughts on where marketing is heading in the future.

We chat with Michael Barber from Praesto Consulting.

We talk about the value of personalising content for each individual customer to provide them with content that they will be interested in. Michael also shares his thoughts on where marketing is heading in the future.

OPEN

We chat with Claudia Schalkx from Bridge2More.

We chat about the importance of knowing your customer and how you can “connect the dots” to ensure that you know who you are selling to. Claudia also shares some examples of companies that have gotten things wrong despite having large budgets.

We chat with Claudia Schalkx from Bridge2More.

We chat about the importance of knowing your customer and how you can “connect the dots” to ensure that you know who you are selling to. Claudia also shares some examples of companies that have gotten things wrong despite having large budgets.

OPEN

We chat with Chris Crick from Stage Digital. Chris provides insights on SEO and optimising your paid ads.

We also talk about the importance of keeping up to date with Google and monitoring changes to ensure that you continue to rank well organically. Chris also talks about the SEO value of publishing content on a regular business.

We chat with Chris Crick from Stage Digital. Chris provides insights on SEO and optimising your paid ads.

We also talk about the importance of keeping up to date with Google and monitoring changes to ensure that you continue to rank well organically. Chris also talks about the SEO value of publishing content on a regular business.

OPEN

We chat with Brendan Walker from EMEA Insight. Brendan discusses a concept called “return on value” when using social media.

We also discuss the benefit of creating content that isn’t always directly related to your product. Brendan also talks about the importance of understanding that content will be perceived differently in every country.

We chat with Brendan Walker from EMEA Insight. Brendan discusses a concept called “return on value” when using social media.

We also discuss the benefit of creating content that isn’t always directly related to your product. Brendan also talks about the importance of understanding that content will be perceived differently in every country.

OPEN

We speak to Charlotte Diamond from Sidekick PR.

We chat about the similarities and differences between marketing and PR as well as some of the common misconceptions that people have about PR. Additionally, Charlotte talks about the importance of building relationship with the right people.

We speak to Charlotte Diamond from Sidekick PR.

We chat about the similarities and differences between marketing and PR as well as some of the common misconceptions that people have about PR. Additionally, Charlotte talks about the importance of building relationship with the right people.

OPEN

We speak to Liam Smith from The Yorkshire Wildlife Park.

Liam has had several successful marketing campaigns during his time at The Yorkshire Wildlife Park and also had a campaign that made national news when at Doncaster Council. He was also the host of the inaugural TEDx Doncaster. We chat about the being creative, how to go viral and making your company stand out on social media.

We speak to Liam Smith from The Yorkshire Wildlife Park.

Liam has had several successful marketing campaigns during his time at The Yorkshire Wildlife Park and also had a campaign that made national news when at Doncaster Council. He was also the host of the inaugural TEDx Doncaster. We chat about the being creative, how to go viral and making your company stand out on social media.

Want to feature on the 20 Minute Marketing Podcast?

If you’re a marketing expert, then we’d love to hear from you. We like to discuss traditional marketing channels as well as new tactics that are making waves in the industry.

Whether you’re nominating yourself, a friend or a colleague, we’d love to hear from you. Send a message to Liam on LinkedIn, and he’ll be happy to discuss the podcast in more detail!

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