Recurring themes include: SEO, PPC, social media, branding, viral marketing, understanding customers & analysing performance.
#17 WITH CONNIE STEELE FROM FLYWHEEL ASSOCIATES – TAKING AN ANGILE MARKETING APPROACH
20 Minute Marketing - I chat with the Co-Founder and Principal of Flywheel Associates, Connie Steele. Connie is also the host of Strategic Momentum Podcast, where she discusses wellbeing in the workplace and the show has over 10,000 downloads. Connie has worked with many businesses of all sizes, including some of the worlds most recognised brands. In the episode, we chat about how taking an agile marketing approach can successfully impact businesses by ultimately improving the end product. Agile marketing is described in a Flywheel Associates blog post as "the notion of breaking up a longer process, such as developing a campaign or creative asset, into smaller, bite-sized pieces." Connie also shares some examples of how agile marketing has been successfully implemented and as always, we finish with some graduate advice.
#16 WITH GEOFF CRAIN FROM KINGSTAR MEDIA – USING TRADITIONAL MARKETING CHANNELS WHEN EVERYTHING IS TURNING DIGITIAL
We chat to Geoff Crain about using traditional marketing channels when everything is turning digital. Geoff is the Director at Kingstar Media, a leading performance marketing agency in Canada that specialises in audio, TV and digital. During the episode, Geoff shares insights into the traditional industries available (television, radio, digital radio) which includes how to get started, how to monitor success, how much to invest and more. We also discuss the impact of using both digital and traditional channels together to develop brand awareness.
#15 WITH TUKAN DAS FROM LEADSIFT – CHECKING YOUR MARKETING STRATEGY TARGETS THE RIGHT PEOPLE
We chat to the CEO of LeadSift, Tukan Das. LeadSift is a sales intelligence provider that helps B2B companies identify more relevant leads based on intent data. Tukan talks about the three ways that you can check that your marketing strategy targets the right people. We cover a wide range of topics, from competitor analysis to content and attending events.
#14 WITH LAURA HOGAN FROM JELLYBEAN - HOW TO APPROACH COMPETITOR BIDDING ON GOOGLE ADS
We chat to Laura Hogan from JellyBean Agency. Laura has extensive pay-per-click experience and shares some of the best ways that you can bid on competitor keywords. We also discuss some other general Google Ads tips on both the search and display network.
#13 WITH NAOMI DAVIES - OPTIMISING YOUR SOCIAL MEDIA STRATEGY WITH A THREE-STEP APPROACH
We chat with Naomi Davies, who has created several top-line social media strategies for luxury brands such as Manolo Blahnik. We chat about the three-step approach that she takes when planning a top-line strategy as well as how you can make your paid ads and remarketing more effective
#12 WITH HAYAT RACHI FROM NEON MOON - BEING BOLD & BRAVE WITH YOUR CONTENT
We chat with Hayat Rachi from Neon Moon. Hayat’s expertise has allowed the company to grow from a Kickstarter campaign to a nationally recognised female lingerie brand. During the episode, we chat about being bold and brave with your content while focusing specifically on the interests of your target audience. We also chat about some marketing techniques that are undervalued.
#11 WITH KATE BARRETT FROM EFOCUS MARKETING - THE BEST WAYS TO USE EMAIL MARKETING
We chat with Kate Barrett from eFcous Marketing. Kate is an expert in email marketing, and we talk about the importance of using email, the different ways that it has changed and how it can be used alongside other channels. Kate also provides insights on email marketing best practices such as design, frequency and including a call to action.
#10 WITH BRYCE LOKKEN FROM GOAT - CREATING CONTENT THAT PEOPLE ACTUALLY CARE ABOUT
We chat to Bryce Lokken from GOAT. We chat about current marketing trends, with a focus on digital strategy. Bryce talks about how you can take advantage of your sales team and we also cover the importance of creating content that people will actually care about. Bryce talks about keeping your content fresh and unique and also shares his personal journey into marketing.
#9 WITH ZEV ASCH FROM LEDAZA INC - MARKETING MISTAKES THAT CAN EASILY BE AVOIDED
We chat with Zev Asch from LEDAZA INC. Zev shares his experience in setting up and growing new businesses and we also cover current marketing trends. Zev also talks about the common marketing mistakes that can be avoided by businesses.
#8 WITH ERIK OEHLER FROM KODAK ALARIS - USING YOUR RESOURCES EFFECTIVELY
We chat with Erik Oehler, who is the Global Digital Marketing Strategist at Kodak Alaris. We chat about Erik’s transition from programming to marketing and Erik shares some insights about his transition from programming to marketing and we chat about selecting the right information to put in front of your potential clients. Additionally, we chat about content strategy and sharing content.
#7 WITH SAM BIRKHEAD FROM FANTASTIC MEDIA - THE IMPORTANCE OF BRANDING
We chat to Sam Birkhead from Fantastic Media. We talk about current marketing trends and the importance of getting your branding correct to ensure that your landing experience is on point. Sam also talks about how building a brand for longevity will lead to success.
#6 WITH MICHAEL BARBER FROM PRAESTO CONSULTING - CREATING PERSONALISED CONTENT
We chat with Michael Barber from Praesto Consulting. We talk about the value of personalising content for each individual customer to provide them with content that they will be interested in. Michael also shares his thoughts on where marketing is heading in the future.
#5 WITH CLAUDIA SCHALKX FROM BRIDGE2MORE - KNOWING YOUR CUSTOMERS
We chat with Claudia Schalkx from Bridge2More. We chat about the importance of knowing your customer and how you can “connect the dots” to ensure that you know who you are selling to. Claudia also shares some examples of companies that have gotten things wrong despite having large budgets.
#4 WITH CHRIS CRICK FROM STAGE DIGITAL - HOW TO OPTIMISE SEO & PPC EFFORTS
We chat with Chris Crick from Stage Digital. Chris provides insights on SEO and optimising your paid ads. We also talk about the importance of keeping up to date with Google and monitoring changes to ensure that you continue to rank well organically. Chris also talks about the SEO value of publishing content on a regular business.
#3 WITH BRENDAN WALKER FROM INSIGHT - RETURN ON VALUE & CONTENT PERCEPTION
We chat with Brendan Walker from EMEA Insight. Brendan discusses a concept called “return on value” when using social media. We also discuss the benefit of creating content that isn’t always directly related to your product. Brendan also talks about the importance of understanding that content will be perceived differently in every country.
#2 WITH CHARLOTTE DIAMOND FROM SIDEKICK PR - THE SIMILARITIES BETWEEN MARKETING & PR
We speak to Charlotte Diamond from Sidekick PR. We chat about the similarities and differences between marketing and PR as well as some of the common misconceptions that people have about PR. Additionally, Charlotte talks about the importance of building relationship with the right people.
#1 WITH LIAM SMITH FROM YORKSHIRE WILDLIFE PARK - BEING CREATIVE, GOING VIRAL & STANDING OUT ON SOCIAL MEDIA
We speak to Liam Smith from The Yorkshire Wildlife Park. Liam has had several successful marketing campaigns during his time at The Yorkshire Wildlife Park and also had a campaign that made national news when at Doncaster Council. He was also the host of the inaugural TEDx Doncaster. We chat about the being creative, how to go viral and making your company stand out on social media.