Introduction

When you decide to give text marketing a try, it can be hard to know what to say in your first few bulk texts. The aim is to get people to act on what you say, so you need to word it carefully. To help you out, we've listed our four top tips for writing a marketing text and provided loads of examples to get you on the right track.

Our four top tips

When writing a marketing text bear in mind that not only is it about what you say, it's also about the way you say it. For your text marketing to be successful always follow these four rules:

1. Aim to be short and sweet.

2. Create a sense of urgency.

3. Tell people how you'd like them to take action.

4. Always use a link shortener (like bit.ly) when adding any links in your texts. If not they'll take up too many characters, plus a shortened link always looks neater.

If you need more help take a look at this article: How To Write The Perfect Sms Offer.

Example bulk texts:

We've split our sample texts into four categories to make it easier for you to identify the text template you're looking for. Once you've found the one you're after simply edit it to suit your business, needs and offering.

1. Marketing texts

2. Promotional / Sales Texts

3. Date / Time Reminders

4. Notifications / text alerts

1. Marketing texts

These are all about increasing awareness. After you've done the hard work of collecting customer details and getting them to opt in, you can use bulk text to show them other ways to find out more about your business and gather extra information for other forms of marketing (like email newsletters).

Join an email list

Want to be the first to hear about our latest offers? All you need to do is add your email to our list.

New product launch

As one of our favourite customers we thought you might like a sneak peek at our new range of XXX.

Drive traffic to blog articles

How to get started with SMS marketing

Website launch

It's finally here! Our brand new website has launched today. Be one of the first to take a look.

2. Promotional / Sales Texts

You'll use these texts to get people to buy something from you or encourage them to keep buying from you.

Discounts

This week only! Get 25% off everything. Use code 25OFF either online or in store. You'll need to act fast: the discount is only valid while stocks last.

Loyalty programme

Join our loyalty programme for tons of exclusive offers and discounts that we'll NEVER offer to anyone else.

Offers

Can't be bothered to cook later? Take advantage of our 2 for 1 offer on ALL pizzas (we'll even throw in free delivery). Order here.

Events

Love finding new, up-and-coming bands? Come along to our live set every Friday night at the Arts Club. Doors open 9pm until late. Tickets £15 on the door or here.

3. Date / Time Reminders

We're all busy and often forget things. That's why these kind of texts are fantastic for customer service and going the extra mile. They're also great for confirming people are going to show up, which gives you time to fill the slot with someone else if they're not.

Appointments

Thanks for booking your cut and colour with Mark at 3:30pm on Tues 27th June. If you're still able to come please reply 'YES' to this message. If not, reply with 'NO' and we'll call you to re-arrange a time that's good for you.

Opening times

Our opening times are 11am-10pm Monday to Saturday (closed on Sundays). Times vary on Bank Holidays but we'll text to let you know of any changes.

4. Notifications / text alerts

Delivery alert

Your parcel will be delivered today between 10:45 and 11:45. Not going to be in?

Booking confirmation

You're in! Thank you for booking with us, your reference is: 123456. We look forward to welcoming you on 1st March 2018. Any questions?

Payment confirmation

Thank you for your payment of £50.00 on 27/05/2017.