Resources & Blog


How to get started with SMS marketing

Resources & Blog

How to get started with SMS marketing

Introduction

Are you thinking of giving SMS marketing a try but don't really know how it works or how to get started? This is the article for you. We'll run you through what you need to have in place before you hit 'Send' on your first ever campaign.

Step One - The basics

To be able to send your first bulk messaging campaign you'll need to gather some customer data. The best place to start is by finding any customer data you already have access to. This could be stored in your CRM, a spreadsheet or wherever you file customer information.

From now on it's also a good idea to collect mobile numbers from your new customers (with their consent) so you can continue building your database. It can be a bit nerve wracking asking new customers for their mobile number, but you'll find that if you can link it to something that will benefit them they'll be much more willing to give it to you.

Step Two - Strategy

Continuing on from the last point, a successful SMS marketing strategy should aim to give value to your customers in some way. Let's break this down:

1. Think about who your customers are. What traits do they share?

2. Now ask what would benefit this group of people? Try thinking how you can reward customers for giving you their mobile number.

For example, let's take a look at Sophie, the owner of a designer clothing store. Sophie is just getting started with SMS marketing and isn't sure how to collect mobile numbers from her customers without them feeling like she's to going spam them with a load of rubbish.

Let's look at who Sophie's customers are. The majority are very interested in fashion and are concerned about being 'on trend'. They don't like to miss out or having to wait for Sophie to re-order stock when it runs out.

Based on this, Sophie is going to ask for customer mobile numbers in exchange for sending them text alerts when new stock arrives. Customers are now happy to give Sophie the information she needs because they get to be the first to know about the latest trends coming in store.

Sophie will experience a boost in sales because customers know about her new stock and she could even ask customers to reply to her text if they want an item so she knows how much stock to order.

Step Three - Promotion

You can't just rely on your current data because this won't attract new customers to your business. By promoting your SMS campaign you can increase opt-in rates and spread your marketing message even further.

Try promoting your campaign by:

1. Asking customers to opt-in on your website. If you have a website where you collect customer details, add a tick box to the bottom of your form saying something like: "I agree that my information can be used to send me SMS offers and updates."

2. Add a keyword to printed materials (leaflets, posters, postcards), your website and social media pages that customers can text to automatically opt-in to your SMS campaign in exchange for a reward. For example, Sophie might send postcards to homes in the local area that say: "Text FASHION followed by your name to 882249 to receive exclusive discounts."

Step Four - Sign up

Now you have some customer data it's time to sign up for an SMS marketing account. You can do this very easily (in less than 5 minutes) by clicking here. Once you've signed up you'll need to input your customer data. This is fairly straight forward but if you need any help you can contact our friendly team on +44 (0) 3333 111 020 or tech.support@reach-data.com.

Step Five - Write your first text

Writing your first message can be a little intimidating. What should you say? If you want your text to grab attention, focus on being concise and get to the point quickly. That's the beauty of a text message, they're not very long so it won't take your customers much time to read it.

Finish by clearly telling your customers what they need to do using a call to action at the end of your message. A good call to action could be a link to sign up for your service, asking customers to opt-in by replying to your message or to use their text as a voucher.

Step Six - Be consistent

There's no point sending one message and expecting loads of customers. Marketing works by being in front of your customers consistently. We're not saying to text your customers every day but think about their patterns and when they'd expect to hear from you.

For example, Fred who owns a pizza takeaway might schedule a text every Friday afternoon to get people thinking about having pizza for dinner later that evening.

Cutomer Account manager
by Adam Jack | Customer Account Manager

Hi, I'm Adam, Customer Account Manager at Reach Interactive, with a background in digital and international marketing. I love everything to do with digital technology and improving communication between brands and their customers.

Cutomer Account manager
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