Step Three - Think about personalisation
Consumers are no longer satisfied with a one message suits all approach. Instead, they desire tailored offers that align with their interests. While this can be challenging when using other channels, text marketing allows you to get personal by creating custom campaigns that target both individual customers and specific groups. This should then generate a higher number of conversions while maximising your return on investment as you'll be sending relevant offers to every customer. All you need to do is collect the right type of data.
When you upload your contact list to our dashboard, you can include seven columns of data. The first column will include your list of telephone numbers. The following six columns can include anything that you consider relevant. You can include things like first name, surname, age, sex, loyalty number, order preference, favourite colour, spend limit, location and more. Then, target specific groups based with offers that you think will be the most attractive to them. For example, clothing retailers will want to send a different offer to men over sixty than the one they'd send to females in their twenties. Whereas, a transport company may want to target a specific region if an event is coming up. It goes without saying that the more data you have, the more personalised your messages will be.