Resources & Blog


How To write the perfect SMS offer

Resources & Blog

How To write the perfect SMS offer

Introduction

Text marketing has huge potential for helping businesses get their latest offer noticed by the right people, providing a direct line of communication to their customers. But do you know how to get the most out of your bulk SMS campaign? If you're planning a business SMS strategy be sure to incorporate these eight steps for success.

Step One - Target your market

Everyone knows how frustrating unsolicited marketing can be, whether it's a text message or leaflet through your door. Make sure those you send your offer to are people interested in your business. With a defined target market, you're better able to match the tone and style of your message to the customer. You can make it upbeat and fun or more professional and formal.

Step Two - Think about adding value

Your message should add value to your customer. Texting is an immediate communication channel so your text marketing plans are perfect for real time updates, such as sales and offers. But don't just send details of the offer. Give information, tie your business SMS into current events, or add a tip that your customers will find useful to add value and capture interest.

Step Four - Choose your words

With a limited amount of space, you need to choose your words carefully. For a young, laid-back customer base, textspeak and abbreviations might work. But this won't have the same impact if you're targeting mature professionals. You also need to make sure that any limitations around your offer are clear to avoid confusion and disappointed customers.

Step Five - Add personalisation

Bulk SMS gives you a great opportunity to reach a huge audience and customer base to deliver your offer to. But if you're not careful it can come across as impersonal, and fail to build a connection with each receiver. Adding personalisation, such as incorporating the customer's name, is one way to resolve this issue and is a must if you want to launch a successful text marketing campaign.

Step Six - Have a strong call to action

Why should your customers take you up on your offer? Your whole message should be centred on a call to action that's clear, concise and tempting. Be clear about what you want the reader to do after they've read your message and make sure it's communicated effectively.

Step Seven - Put a time limit on the offer

Most people will read a text message immediately after receiving it. But once they've clicked off the message it's unlikely to stick in their mind for long. By adding an expiration point in your message, you make it more likely that those interested will act on your offer and make a purchase.

Step Eight - Sign off

Continuing the theme of adding a personal touch, don't forget to sign off your message in an appropriate way!

Cutomer Account manager
by Liam Quinn | Marketing Executive

Hi, I'm Liam, Marketing Executive at Reach Interactive. I have a background in international marketing and love branding, social media and seeing how companies communicate with their customers.

Cutomer Account manager

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