Step One - Target your market
Everyone knows how frustrating unsolicited marketing can be, whether it's a text message or leaflet through
your door. Make sure those you send your offer to are people interested in your business. With a defined target
market, you're better able to match the tone and style of your message to the customer. You can make it upbeat
and fun or more professional and formal.
Step Two - Think about adding value
Your message should add value to your customer. Texting is an immediate communication channel so your text
marketing plans are perfect for real time updates, such as sales and offers. But don't just send details of the
offer. Give information, tie your business SMS into current events, or add a tip that your customers will find
useful to add value and capture interest.
Step Four - Choose your words
With a limited amount of space, you need to choose your words carefully. For a young, laid-back customer base,
textspeak and abbreviations might work. But this won't have the same impact if you're targeting mature
professionals. You also need to make sure that any limitations around your offer are clear to avoid confusion
and disappointed customers.
Step Five - Add personalisation
Bulk SMS gives you a great opportunity to reach a huge audience and customer base to deliver your offer to. But
if you're not careful it can come across as impersonal, and fail to build a connection with each receiver.
Adding personalisation, such as incorporating the customer's name, is one way to resolve this issue and is a
must if you want to launch a successful text marketing campaign.
Step Six - Have a strong call to action
Why should your customers take you up on your offer? Your whole message should be centred on a call to action
that's clear, concise and tempting. Be clear about what you want the reader to do after they've read your
message and make sure it's communicated effectively.
Step Seven - Put a time limit on the offer
Most people will read a text message immediately after receiving it. But once they've clicked off the message it's
unlikely to stick in their mind for long. By adding an expiration point in your message, you make it more likely
that those interested will act on your offer and make a purchase.
Step Eight - Sign off
Continuing the theme of adding a personal touch, don't forget to sign off your message in an appropriate way!