Benefits for your marketing strategy
The great thing about bulk SMS (that's another name for SMS marketing) is that it has an incredibly low starting
cost in relation to the number of people that will actually open your message (we offer rates as low as 1.6p a text
for example). Because of this the ROI is much higher than other marketing methods.
It's also the kind of marketing where your messages reach your audience instantly, unlike social media where
they might scroll past or miss it completely. With 68% of people checking their phone at least once every hour
and 10% checking it every 10 minutes, this is a huge benefit for your business.
In fact, most people read a text within 3 minutes of receiving it, so you'll have their full attention within minutes
of pressing 'send'. That's three times faster than reading an email. Plus, if customers are reading your texts
immediately they'll also react pretty quickly too.
Benefits for your business
A common misconception about SMS marketing is that it's spammy and you feel like your business will be
perceived as a nuisance, putting customers off. The great news is it's actually the opposite.
Over 70% of people say that SMS improved their overall experience of a business and 64% of customers believe
businesses should use SMS messages to interact with their customers much more than they currently do, so
don't be afraid to stay in touch.
SMS marketing also enables you to reach customers who would normally be quite difficult to contact. You
might be surprised to find that 29% of people in the UK don't own a smartphone so they can't be contacted via
social media and email. By investing in bulk SMS, you'll reach quite a substantial, untapped portion of the
Plus, it can't be that much of a nuisance given that most people will happily give you their mobile number and
opt into your SMS campaign if they are given a deal or a voucher (77% to be exact). In fact, this works so well
customers will often forward your voucher on to friends and family, giving your business even more potential
Benefits for your customers
If your customers aren't happy they'll vote with their feet and move on to the next business. You must go the
extra mile to make sure this doesn't happen.
One way to show your customers you care is to speak directly to them. SMS marketing allows you to personalise
your messages by adding in your customer's name, which is an ideal way to make them feel appreciated and
Another advantage of text messages is that they must be short and sweet (you only have 160 characters to get
your point across). Your customers like this because you're forced to be clear and concise and not waste their
time. Plus, being quite direct encourages a better response rate as customers immediately know what you need
them to do.