Bulk text messaging: Why it’s thriving (not just surviving) for businesses

There’s a reason UK businesses continue to rely on bulk text messaging - in fact, there’s plenty. For years, the industry has speculated that ‘SMS is dying’. But the growth of our customers and the results they achieve continue to tell a very different story.

What is bulk text messaging?

Bulk text messaging, commonly called bulk SMS or mass SMS, is a straightforward yet powerful way to communicate with customers. It allows businesses to send text messages to large groups of recipients instantly through web-based platforms and SMS gateways.

Why is bulk SMS still popular?

Time and again, bulk text messaging proves its value: unmatched reach, instant delivery, and sky-high open rates. It’s a channel with unique strengths that can’t be replaced. That’s why it remains a cornerstone of effective business communication.

 

Bulk texting messaging has universal reach

SMS can be received on every phone without the need for apps, downloads, or Wi-Fi, making it the fastest way to connect with every customer, anywhere, anytime.

It actually simple to set up

Got a list of opted-in contacts? You can upload them and send a text message (using our text marketing templates as inspiration). Want to build your list? You can use inbound tools, like short codes, we have on offer. In a world of over-complicated tools and busy schedules, it’s simple and reliable.

Almost-instant delivery

Messages are delivered in seconds, allowing businesses to act fast for flash sales, urgent updates, or appointment reminders and see quick results. No app downloads needed.

It has high engagement with measurable results

Bulk SMS in the UK boasts open rates over 90% and click-through rates that consistently outperform other channels. This translates to real impact, including more sales, fewer no-shows, and stronger customer loyalty.

It’s trusted by the public

Text messaging is part of everyday life, and a 2025 Ofcom study shows that over two-thirds of customers prefer SMS for receiving personal or sensitive information over other messaging services. This level of trust makes them far more likely to take action when a business gets in touch. With brands like AXA, Iceland and Sports Direct already using SMS to engage their audiences - and with dedicated support from your account manager plus our library of resources on how to get started – there’s lots to back up that trust.

Bulk SMS is complementary, not competitive

SMS doesn’t need to replace WhatsApp or email - it supports them as part of an omnichannel strategy.