Resources & Blog


45 events in 2019 to inspire your SMS marketing campaigns

Resources & Blog

45 events in 2019 to inspire your SMS marketing campaigns

45 events in 2019 to inspire your SMS marketing campaigns.

Cheers to 2019!

Now that the dust has settled on Christmas and New Year's 2019 celebrations, it's time to start focusing on the year ahead. With the number of mobile phone users predicted to exceed 5 billion worldwide in 2019 (Statista), this year is a great time to start incorporating SMS into your marketing strategy if you have not already.

Whilst the thought of planning for a whole year can seem overwhelming, it is never too early to start. There are many opportunities and global events in 2019 that can be used for marketing and increasing customer engagement, no matter which industry you are in. Check out our guide of the important events and key dates below:

February 2019

2019 Six Nations Championship
1st February to 16th March

February starts with the annual rugby union Six Nations Championship. France, England, Italy, Scotland, Wales and defending champions Ireland will battle it out to see who can lift the trophy! A perfect opportunity to run a campaign if you are in the sports industry.

Super Bowl
3rd February 2019

The 53rd annual Super Bowl is scheduled to take place at the Mercedes-Benz Stadium in Atlanta. During the 2018 Super Bowl, it was predicted that over 1.35 billion wings were consumed in the USA alone (Klein, 2018). This is a great opportunity for businesses in the food takeaway industry.

Chinese New Year
5th February

Also known as Lunar New Year or Spring Festival, The Chinese New Year celebrates the first day of the year using the traditional Chinese Calendar. This year it welcomes the Year of the Pig, expect lots of fireworks!

Valentine’s Day
14th February

A day to celebrate loved ones! Valentine’s Day is an enormous commercial event, with more than 22 million Brits spending money on loved ones in 2018 (Rotstein, 2018). A perfect opportunity to send a loving text to your customers.

London Fashion Week
15th February to 19th February

The major fashion trends of 2019 will be on show during London Fashion Week, which showcases over 250 designers to global brands. Clothing brands can capitalise on the exposure that this event raises.

The 2019 Oscars
24th February

The 91st Academy Awards takes place in February. The ceremony is attended by the world’s biggest stars and is a talking point in the entertainment industry for many weeks both before and after.

March 2019

St David’s Day
1st March

The 91st Academy Awards takes place in February. The ceremony is attended by the world’s biggest stars and is a talking point in the entertainment industry for many weeks both before and after.

Rio Carnival‎
2nd March to 9th March

The Rio Carnival is the world’s largest carnival with an average of 2 million people on the streets per day. Expect plenty of colour!

Mardi Gras
5th March

Mardi Gras is a celebration of eating well before the Lenten season. The celebration is particularly celebrated in New Orleans with numerous parades across the city. Restaurants could capitalise on this day by offering unique foods or offers.

International Women's Day
8th March

International Women's Day is annually held to celebrate the achievements of women throughout history and across the globe. Almost all companies should be able to utilise this day by offering female customers an incentive to purchase.

Red Nose Day
15th March

Every March a charity fundraising telethon takes place in the UK in which the general public are encouraged to wear red noses and change lives. One way to get involved could be to donate a small percentage of sales on this day to the cause.

St. Patrick’s Day‎
17th March‎

This day is a global celebration of Irish culture in which St Patrick, one of Ireland's patron saints, is remembered. Expect lots of Guinness! The day is celebrated worldwide and you can easily put an Irish spin on a product or service to entice customers.

Spring Equinox‎
20th March‎

Winter 2019 is officially over and we move into Spring. Bring on the good weather! Retailers can use this day to inform customers of their Spring product lines.

Britain leaves the EU‎
29th March‎

Britain is expected to leave the European Union on this date. Whilst we aren’t quite sure what exactly will happen, it is important to be aware of this date to ensure you are compliant with any changes in the law.

Daylight Saving Starts‎
31st March‎

The clocks go forward by 1 hour in the Northern Hemisphere which means more sunlight but one hour less of sleep for the night!

Mother’s Day‎
31 March (UK)‎

Time to spoil Mum! In 2018, Brits spent out £600 million on Mother's Day gifts (Mintel, 2018). Mother’s Day is celebrated on May 12th in the USA. Retail shops can benefit by sending out a “We Love Mum’s” or “Make Mum’s Day” promotional text.

April 2019

April Fool’s Day‎
1st April‎

April Fool’s Day is an annual tradition in which practical jokes and hoax spreading is encouraged. Last year, Google said that customers could charge their Chromebooks outside using wind, solar or compost. Think creatively if you are looking to send out a joke styled campaign!

Grand National
6th April

The Grand National is an annual horse race at Aintree Racecourse in Liverpool and is the most valuable jump race in Europe, with a prize fund of £1 million. Regardless of industry, you could run a sweepstake or ‘guess the winner’ campaign that rewards a winner.

Easter Sunday
21st April

Easter Sunday celebrates the resurrection of Jesus and modern tradition has a theme of bunnies and chocolate eggs. Easter provides a huge market, with spending in 2018 at £1.2 billion and £395 million spent on eggs and confectionary. (Wells, 2018). A great opportunity for everyone to get involved using SMS.

Earth Day
22nd April

Earth Day is a global event that promotes sustainability and protection of the environment. Companies that provide sustainable products can use Earth Day to promote such goods using SMS.

World Book Day
23 April

World Book Day promotes reading, publishing and copyright. In the UK, the day is celebrated on 7th March. This day is arguably one of the biggest opportunities of the year for bookstores and eBook merchants and an SMS marketing campaign can certainly help raise awareness.

St George’s Day
23rd April

St. George's Day is held annually on April 23rd to celebrate the life of Saint George, the patron saint of England. There are usually lots of events and activities across the week and retailers who sell souvenirs and memorabilia have a great opportunity capitalise on the event.

May 2019

Cinco De Mayo
5th May

The 5th of May, otherwise known as Cinco De Mayo, celebrates the Mexican army's 1862 war victory. In the USA, it has evolved into a celebration of Mexican culture and heritage Pass the tequila!

Monaco Grand Prix
23rd May to 26th May

The Monaco Grand Prix is part of the F1 racing circuit and is renowned for its narrow course and tight corners. Many consider it one of the most prestigious races in the world.

2019 World Cup of Cricket
30th May to 14th July

2019 brings us the ICC Cricket World Cup. The tournament will be hosted by England and Wales. The host cities are Birmingham, Bristol, Cardiff, Chester-Le-Street, Leeds, London. Manchester, Nottingham, Southampton & Taunton. Bring it on!

June 2019

Champions League Final
1st June

Arguably the biggest game in football, besides the World Cup Final, is the Champions League Final. This year it will be played in Madrid and watched by millions across the world. This is another great opportunity that both takeaway restaurants and sports retailers can capitalise on through SMS marketing.

UEFA Nations League
5th June to 9th June

More football! The UEFA Nations League is a new tournament that will take place in Portugal. Four countries: Portugal, England, Netherlands & Switzerland will compete to see who is crowned the inaugural champions.

2019 FIFA Women’s World Cup
7th June to 7th July

Look away now if you don’t like football. The 2019 FIFA Women’s World Cup will take place across a span of 30 days, with France set to be the host nation.

Father’s Day
16th June

A day to recognise dads, granddads, stepdad, dad-in-law and any other father figures. In 2018, UK consumers were expected to spend £799 million in total, making it a huge occasion (Wells, 2018). Just like Mother’s Day, a quick text that focuses on Dad can offer great rewards.

Summer Solstice
21st June

Summer Solstice means the longest day of the year for the Northern Hemisphere! Many people make the trip to Stonehenge to watch the sunrise. It also means the first day of summer, which means more BBQ’s, holidays and family days out. A great SMS marketing opportunity for businesses across many industries!

Glastonbury Festival
26th June to 30th June

Glastonbury is seen as the biggest music festival in the world, with 135,000 attendees per year. Tickets for this year sold out in just 30 minutes! Clothing retailers can use the event to remind customers that festival season is upon us.

July 2019

Wimbledon
1st to 14th July

Wimbledon is a world-famous tennis tournament that lasts for 2 weeks every July. The competition is the oldest tennis tournament in the world and is often associated with the start of summer. The tournament can be utilised by many industries and any SMS marketing campaigns that are implemented do not necessarily have to be directly connected with tennis.

USA Independence Day
4th July

Independence Day, or "4th of July", is an American holiday commemorating the adoption of the Declaration of Independence. The celebration includes BBQ, beer and fireworks! A perfect opportunity for takeaways, fast food and retailers that supply alcoholic beverages.

Tour De France
6th July to 28th July

An annual men's bicycle race that is held in France and has 21 day-long stages over 23 days. The competition is renowned for its steep hills and physical demands. The event provides a good opportunity if you are in the fitness or personal training sector!

September 2019

2019 Rugby World Cup
20th September to 2nd November

One of the biggest sporting events of 2019 will be the Rugby World Cup. The event will be held in Japan for the first time and 20 teams will compete for the trophy. Fingers crossed that a home nation brings it back!

21st September to 6th October

Oktoberfest is quickly becoming a popular event in many countries. The event is a 16 to 18 day event in Munich, Germany. The festival annually serves around 7 million litres of beer, enough to fill nearly three Olympic-sized swimming pools.

October 2019

Daylight Saving Ends
27th October

On this day the clocks will move backwards by 1 hour. Unfortunately, it will get darker much quicker, but you do get the benefit of an extra hour’s sleep! A great SMS Marketing opportunity to inform customers of any new winter product lines.

Halloween
31st October

Originating from the ancient Celtic festival of Samhain, Halloween is a time for trick-or-treating, costume wearing and all things pumpkin. In the USA alone, "pumpkin" flavoured products reached $488m across a one-year period ending August 2018 (Shoup, 2018). Almost all businesses should be able to create an engaging Halloween themed SMS marketing campaign.

November 2019

Bonfire Night
5th November

Also known as Guy Fawkes Night, Bonfire Night commemorates the events of the Gunpowder Plot in 1605. Market research reveals 38% of Brits purchased products for Bonfire Night in 2018 (Wells, 2018). You don’t have to sell fireworks in order to send out a Bonfire Night related SMS campaign.

Singles Day
11th November

Singles Day started as an "anti-Valentines" day that has now become a shopping holiday thanks to Alibaba. Whilst it is still a small event in the UK, expect its popularity to rise every year. In 2018 it generated $30.8 billion in sales in China, much greater than the Black Friday figures (Davidson, 2018).

Black Friday
29th November

Black Friday has become a household term over recent years, with almost all retailers offering discounts and sales. In 2018, 64% of shoppers stated that they would participate in the event and make a purchase (Armstrong, 2018). Black Friday is a must not miss event and a slick SMS marketing campaign could potentially propel sales!

St Andrew’s Day
30th November

St. Andrews Day is the final saint day in the U.K. It is Scotland's official national day and is marked with traditional Scottish food, dance and music. Companies that provide Scottish related products can benefit from an SMS campaign on this day!

December 2019

Cyber Monday
2nd December

Cyber Monday goes hand in hand with Black Friday and is always the first Monday after Thanksgiving in the USA. It is considered one of the biggest shopping days of the year. Online sales were estimated to have increased by 19.7% in 2018, at $7.9 billion (Baird, 2018). Much like Black Friday, Cyber Monday should be considered a key date for your calendar.

Christmas Day
25th December

The biggest shopping period of the year is Christmas. In 2018 spending was expected to be above £1 billion for the first time in history. Furthermore, it was reported that 70p in every £1 was spent on mobile phones (Morley, 2018). With a large percentage of spending coming from mobile, an SMS campaign that goes directly to customers phones is a perfect way to increase sales this Christmas.

Boxing Day
26th December

Christmas is followed by Boxing Day which usually involves many sales and promotions. The name comes from the 1800s when the rich used to give boxed gifts to the poor.

New Year’s Eve
31 December 2019

A time to celebrate the year and indulge in evening social events that usually consist of alcoholic beverages and food. This day could be used to promote a specific product or to thank your customers for a great year and that you will see them in 2020!

Cutomer Account manager
Cutomer Account manager
by Adam Jack | Customer Account Manager

Hi, I'm Adam, Customer Account Manager at Reach Interactive, with a background in digital and international marketing. I love everything to do with digital technology and improving communication between brands and their customers.

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