Every ambitious business wants to attract new customers to allow for growth and meet all-important targets.
Fortunately, technology has given businesses of all sizes, across all sectors plenty of ways to create a connection
and keep customers coming back for more. If you're keen to see your number of customers grow, it could be
time to deploy social media, SMS, and email marketing strategies. Doing this will help you to reach more people
in your target market.
Step One - Social media engagement
Over the last decade social media has become huge and should now form an integral part of any company's
plan to attract new customers.
With the right content and focus on engagement, a single social media post has the potential to be liked and
shared by existing followers, putting your message and brand in front of hundreds of potential new customers.
When it comes to social media marketing a key element is striking the right balance between sharing content
that's relevant to your audience and promoting your services or products.
With the ability to post videos, images, messages, and links to offers, businesses could find that social media
proves to be a cost-effective way to attract new business and drive growth.
Step Two - SMS marketing
Text marketing might have been around for years but it's still an effective way of connecting with your target
audience and encouraging them to take action. Did you know that text messages have a 99% open rate and
around 9 in 10 are read within 5 minutes of being received? This is far higher than alternative means, such as
Business SMS gives you a unique way to connect with your target audience directly and in real time. With such
high open rates, you know that the vast majority of receivers are going to read at least the opening portion of
your SMS. With that in mind, you can focus your attention on crafting the perfect message to keep readers
interested until your last word. With the right language, tone, information, and offer, you can use your bulk text
campaign to attract more customers.
What's more, more than half of online traffic in the UK now comes from mobile devices - making SMS marketing
the perfect way to encourage potential customers to make a purchase immediately.
Step Three - Email marketing
Email marketing campaigns might not have an open rate as high as their bulk text counterpart but that doesn't
mean they shouldn't be part of your overall strategy
Not only do email campaigns give you the chance to share your offers and attractive deals with potential
customers, they also allow you to showcase photographs and design, reflecting your brand's personality.
Marketing through email is perfect for delivering information, creating a strong call to action, and it's simple to
measure the results too.
One of the key things to remember when creating an email marketing campaign is the importance of the
subject line - it's what will encourage your target market to click open.