Tomorrow marks 50 Days on from the 25th May 2018, the much anticipated D-Day for GDPR. Now the dust has settled it seems like a good time to gain some much needed composure and make an informed decisions regarding your marketing and how it handles personal information.
GDPR is clearly important, and so it should be, but now the scaremongers and talk of hefty fines have disappeared. You can move forward and focus on your marketing strategy and GDRP in unison, keeping your customer at the heart of everything you do.
The talk of fines coming into millions scared many businesses into inactivity. That’s not the best way to get people to take action. Elizabeth Denham, The head of the ICO, seems to agree. Over the last 50 days Ms Denham has been busy debunking common GDPR misconceptions. On a recent interview on BBC Radio 4's Today Ms Denham reassured small businesses, which do not make extensive use of customer data, they would not directly come under scrutiny from her Office. The priority would be to focus on big companies, particularly technology companies that "deliberately, persistently or negligently misuse data". "We are not looking for perfection," said Ms Denham. "We do not have thousands of inspectors going out and checking people's homework. What we do have are millions of people that have new rights and they can take a complaint against a company to our office", she added."
On the ICO Youtube channel Elizabeth Denham also encouraged small businesses to use the ICO resources and importantly, not to panic.
‘Ms Denham said ‘Today is not the end of anything, it’s the beginning, and the important thing is to take concrete steps to implement your new responsibilities, to better protect customer data. My office is looking forward to continuing to work with you to help.’
Google Trends, a tool that can be used to measure the popularity of a subject on Google over time, highlights just how much of a furore there was regarding the 25th May deadline. You can see below the interest of ‘GDPR’ clearly rose and fell on the ‘deadline’ day. It feels like GDPR can now be a priority, without panic and the fear of ‘getting it wrong’.
The purpose of GDPR was to give control back to the individuals, not to persecute marketers. If you are following the instruction and doing everything required to protect your customer’s personal data then you shouldn’t expect to be hit with a big fine by the Information Commissioner’s Office. If you have any questions at all about GDPR and how it applies to your SMS Marketing campaigns please don’t hesitate to ask.
Hi, I'm Connor, Operations Executive at Reach Interactive. I have a background in IT and business management and love learning about how companies can utilise new technologies to streamline their business processes.
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