Quite often, text message marketing is associated with the word bulk. High open rates and engagement mean that it is frequently used for promotional reasons. Businesses can create an enticing offer and send it out to customers within just a few short minutes. The ability to log in to your account and send one message to your entire contact list makes it a very beneficial communication platform.
While this can generate big results for your business, there are also other ways that businesses can use text message marketing to communicate with customers. For example, it is great for sending out order confirmations, delivery notifications, security codes, and appointment reminders. Without these key updates, customers could miss an important appointment or have to sit at home all day waiting collect a delivery. We can see how both would be equally annoying.
By sending a quick text, you'll be delivering great customer service to your customers and they'll appreciate your business a lot more for it. Here are five things that you should consider when you are texting customers to deliver important updates.