Quite often, text message marketing will be associated with the word bulk. You can log in to your account and send one message to all of your contacts within just a few minutes. It's great for sending generic offers to your customers and requires minimal effort. While this can generate big results for businesses, texting often receives a negative reception because of the assumption that its main purpose is for bulk messaging. And, let's be honest, the word bulk is typically associated with the words spam or low quality. So, we'd forgive you for making assumptions and potentially feeling hesitant to include SMS in your marketing plans. However, you are ultimately missing out on a great opportunity to provide excellent service to your customers.
Of course, some of the texts that you may send will include promotional material, but SMS can also be used by businesses for several other reasons. For example, it is great for order confirmations, delivery notifications, security codes and appointment reminders. Without them, your customers could miss an important appointment or have to wait at home all day to collect their delivery. We can see how both would be equally annoying. Yet, by sending a quick text, you'll be delivering great customer service to your customers and they'll appreciate your business a lot more for it. Here are five things that you should consider when you are texting customers to deliver important updates.