Resources & Blog


SMS Marketing V Email Marketing Survey 2018

Resources & Blog

SMS Marketing V Email Marketing Survey 2018

SMS Marketing V Email Marketing Survey 2018

Key Findings

  • The average consumer receives far fewer texts than emails, with 62% receiving less than ten a day and just 12.5% receiving over 20.
  • The average person receives over 100 email messages a day with just a quarter of us reaching inbox zero (no unread messages).
  • Four in ten mobile phone users read their incoming text messages immediately and another 30% do so within five minutes.
  • Seven in ten of us have no unread text messages and just 2.5% have over 100, significantly less than emails.
  • Six in ten email recipients fail to follow through on a call to action instantly.
  • Almost half (47%) of the 200 surveyed have between one and 20 unread emails in their inbox.
  • 9% admitting they have over 100 unread emails.
  • Just one in five consumers read an email once it arrives on their mobile phone. Some 22% wait five minutes, 18% ten minutes and 19% an hour.

About the Reach Interactive SMS Marketing V Email Marketing Survey

Our 2018 survey aims to provide actionable information, concerning Email Marketing and SMS Marketing consumer behaviour. The statistics and findings are solely concerned with Email Marketing and SMS Marketing for business services and not general email or text messaging.

Based on the views of a representative sample of 200 UK-based consumers, this survey was conducted in March 2018 with a consumer panel. 79% of the sample were employed, whilst 21% of the sample were self employed.

For questions about the report or to speak with a member of the Reach Interactive team, please contact Adam.Jack@reach-interactive.com. Publishers are welcome to use charts and data crediting Reach Interactive and linking to the report.

SMS Marketing V Email Marketing Survey

Q1. How many unread emails are typically in your inbox on your mobile phone?

Q1

Q2. How long on average does it take you to read an email once it arrives on your mobile phone?

Q1

Q3. You receive an email that requires you to take an action, such as send a reply or click to open a web page link. Do you do this instantly or file for later?

Q1

Q4. How many emails do you get per day on average to your mobile phone?

Q1

Q5. How many SMS messages do you get per day on average?

Q1

Q6. After receiving a text message, how long till you read it?

Q1

Q7. Do you have any unread texts on your phone? If so, how many?

Q1

Thanks for reading this year’s Reach Interactive SMS Marketing V Email Marketing Survey – if you’ve got any thoughts or questions on what this means for businesses and consumer please get in touch.

Cutomer Account manager
Cutomer Account manager
by Jeremy Josselin | Head of Business Development

Hi, I'm Jeremy, Head of Business Development at Reach Interactive. I have a background in international business and I love seeing how brands communicate with consumers on an international level.

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