Resources & Blog


Track campaign performance by using short links

Resources & Blog

Track campaign performance by using short links

Track campaign performance by using short links.

One thing that we regularly see when clients use our platform is that short links are not being utilised to their fullest potential. Instead of typing your website link into the message body when sending a campaign, you can use our short link tool to not only reduce the character count, but this also enables advanced performance tracking. Therefore, ensuring that you get the most out of your campaigns.

What is a short link?

Our short link tool allows you to enter a full URL (http://www.reach-interactive.com) and have that reduced into a short link that consists of fewer characters (http://ri1.uk/p66b). The new shortened link can be used for tracking purposes, unlike the long link which cannot. Furthermore, it also looks much more professional!

What is a document?

Another great feature that you can take advantage of is our document tool. This allows you to add a document to your text messages that you send out. This can be used to attach files such as a pdf booklet or a takeaway menu. A major benefit of attaching a document is that it allows you to attach more information to a message. If you have lots to say, then it’s the perfect tool for you.

The benefits of tracking short links or documents

Using tracked short links will provide you with great insights that can be used to improve future campaigns and remarketing purposes. Whereas, if you don’t track, then you will only be able to track the number of clicks on your website. The key advantage of tracked short links is that it will tell you the number of clicks, the contact number of the person that clicked and the date and time of the click.

Finding out the contact number of the person that clicks is great for remarketing because it means that you can make follow up calls or send out a second campaign to those customers that visited your website but did not purchase. Alongside this, finding out the date and time of each click is great knowledge for future campaigns. If there is a specific time of the day that generates the most clicks, then you should be aiming to send out future campaigns during that time frame.

How to create a trackable short link or document

Creating trackable short links or documents is extremely easy. You first need to go onto the advanced send page. Following this, enter your full URL or document into the short link and documents section, ensuring that you tick the tracked link button. Once this is completed, your new shortened link will appear in the message text and you can move it to the right part of your message.

Cutomer Account manager
by Liam Quinn | Marketing Executive

Hi, I'm Liam, Marketing Executive at Reach Interactive. I have a background in international marketing and love branding, social media and seeing how companies communicate with their customers.

Cutomer Account manager
10,000 FREE CREDITS OFFER

New customer? Register today and we will double the credits of your first purchase. But 10,000 credits, get 10,000 free. That's 20,000 credits for 1.6p a text.

Terms apply.

CREATE ACCOUNT

TAKING CARE OF MILLIONS OF MESSAGES EVERY SINGLE DAY - FIND OUT HOW TO GET 10,000 FREE TEXT TODAY

How much does it cost?

Use our calculator to work out your price (£) per credit below:
(1 Credit = 1 × 160 character text message).

Every message counts
We care, that’s why we clean your data and make sure your campaign is running right.
Ready To Get Started?
Try your hand at SMS marketing with no investment, no outlay and no commitment.

PARTNER SUCCESS STORIES AND FEEFO FEEDBACK

Anytime Fitness
NHS
Iceland
Sports direct
AXA
NHS
Mind

Partner Success

Specch mark Reach Interactive’s product has had a really positive impact on our business - increasing sales and our level of communication. Speech mark

PARTNER : MEGA FESTIVALS

Have a question? Talk to Team Reach

FAQ and Support Articles

OPEN
OPEN
OPEN
OPEN
OPEN
OPEN
OPEN
GET IN TOUCH
tech.support@reach-data.com
sales@reach-data.com
+44 (0) 3333 111 020
LONDON OFFICE
YORKSHIRE OFFICE
Reach Data Certification
LONDON OFFICE
Shenley Hill, Radlett.
Hertfordshire
WD7 7AR
YORKSHIRE OFFICE
Atlas Office Park
First Point, Doncaster
DN4 5JT
Certification
Gold Trusted Service Award
Payment Method
Payment Method

©2002-2019 All rights Reserved. Reach Interactive© is a registered trademark of Reach-Data Ltd is registered in the UK and Wales. Registration Number: 04602161. Privacy and Terms