SMS is a marketing strategy that allows estate agents to communicate effectively with buyers, tenants and other stakeholders regarding property listings. A major advantage of SMS is that it allows you to organise groups based on location, interest, property value and any other variables that may benefit you. This ensures that your message goes directly to the relevant group of people only. Another advantage of SMS is that it means that you no longer have to call buyers individually, which takes up time. Instead, SMS marketing gives you a platform in which you can get your message across to a group of interested buyers within minutes. Following this, buyers who express interest can then reply to your text or call you directly, ensuring that you only speak to buyers with a strong interest. Here are some great examples of how you can use SMS to communicate with stakeholders:
The first way in which estate agents can use SMS marketing is by sending reminders to potential buyers that have an upcoming property viewing scheduled. This benefits the potential buyer as it serves as a reminder to them that the viewing is happening soon, which is good for customer service and reduces the likelihood that they forget. Alongside this, sending out a reminder text can help reduce no-shows which will benefit you through saved time and money. It will also be very appreciated by the current tenant as they will be able to commit to other plans if the viewer decides to cancel after receiving the reminder.
SMS marketing is a great way of informing potential buyers that new properties have become available on the market. This ensures that all of your potential buyers remain up to date on the properties currently available in the area in which they have expressed an interest. Using SMS marketing by location ensures that you are only targeting the correct people and can be much more impactful than a generic social media post or a website listing. Also, since SMS has great open rates compared with other marketing strategies, you can be confident that a large percentage of the potential buyers open your message that you send.
Alongside new property information, SMS marketing can also be used to keep potential buyers up to date with existing properties on the market. This can be achieved by creating an SMS category for buyers that have expressed an interest in each individual property at any given time. Once that has been completed, you can inform each buyer of any updates such as a reduction in value or upcoming viewings. Therefore, allowing you to maintain interest in properties that have been on the market for a while.
Another way in which SMS marketing can be used is to communicate with sellers. This allows you to update sellers of any general news, specific property interest and your upcoming schedule. This can save significant time as it means that you no longer have to call each seller individually. Using SMS means that sellers are always up to date and provides them with confidence that you are promoting their properties to the best of your ability.