SMS marketing isn’t just about generating sales. In fact, it can be used to communicate with customers about a wide range of different topics. One way in which SMS marketing can be used to your advantage is by collecting customer feedback. This can be achieved by texting your customers with a series of questions, one at a time, to find out their opinions on topics such as customer service, product quality and value for money. Your customers are then able to reply to each question with a number that best reflects their opinion on each subject. There is no limit on the number of questions that you ask your customers, but it is likely that your customers will lose interest if you ask too many. Therefore, you should only ask the questions that you deem most important, we recommend between 4-6.