The health and beauty industry has blossomed into a very attractive market that is currently thriving. A great way to both generate new clients and ensure that existing clients remain loyal is by using SMS marketing. Incorporating SMS marketing presents a great opportunity because it allows that you can stay in constant communication with a large majority of your clients at a very low cost. There are a number of ways in which SMS marketing can be used to your advantage, with some great examples below:
One way in which SMS marketing can be used is by sending out reminders to clients with upcoming appointments. This is a great feature for the business as it means that no-shows are reduced to a minimum. It goes without saying that a reduction in no-shows means less wasted time and a busier schedule. Furthermore, reminder texts will also be appreciated by your customers due to the fact that it is sometimes easy to forget future appointments due to the many distractions that life presents us with.
Another benefit of SMS marketing is that it can be used to provide discounts and promotions to your existing clients. Since SMS has extremely high open rates, you can guarantee that almost all of your clients will read your promotional offer. You can use SMS marketing to your advantage by sending out offers when you have an upcoming week or month that has a low number of confirmed bookings. Furthermore, sending out a campaign via SMS also ensures that your clients keep your services on their mind, regardless of whether they take you up on the offer immediately or not.
SMS marketing can also be used to run competitions, which is a great way to engage with your clients. The competition could provide a random winner with a discount on their next booking or a free product. Running competitions shows that you care about your clients by giving something back. Furthermore, an SMS marketing competition could increase brand awareness because your customers may use word of mouth or social media to praise your company. Finally, it could also help in increasing the number of subscribers that you have as clients spread the word about your competition.
A great way to use SMS marketing is by sending clients seasonal reminders encouraging them to book a future appointment. This is a great way of getting advanced bookings because it can push customers into making an appointment if they feel like you may get really busy. For example, you could text clients saying that summer is upcoming and that customers should book early to avoid any disappointment. The same concept applies for the run-up to Christmas or any other periods that you are usually busy too.
Bulk SMS gives you a great opportunity to reach a huge audience and customer base to deliver your offer to. But if you're not careful it can come across as impersonal, and fail to build a connection with each receiver. Adding personalisation, such as incorporating the customer's name, is one way to resolve this issue and is a must if you want to launch a successful text marketing campaign.
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