SMS by Industry


SMS Marketing for Hotels

SMS by Industry

SMS Marketing for Hotels

SMS Marketing for Hotels

SMS marketing offers many benefits to the hotel industry. It can be used throughout each stage of the customer journey to ensure that your guests have the best stay possible. Using SMS marketing means that you can promote your hotel to potential guests who have not yet made a reservation. Additionally, you can use SMS marketing to communicate with guests during their stay and also to follow up with guests after their stay. This level of customer service will certainly go a long way in helping to encourage repeat bookings. Here are some ways in which you can use SMS for your hotel:

Booking Confirmation

The first way in which SMS marketing can be used is to send booking confirmation texts to guests that have made a reservation. This provides your future customer with the reassurance that they have made their reservation successfully. The text message that you send can include the reservation dates meaning that the customer can check for any errors and rectify these if necessary. Including a personalised message that states the name of the customer and thanks them for making a reservation also shows the customer that you care about them and is a great customer service technique.

Promote Facilities

SMS marketing also provides you with a great way of promoting your facilities and services. If you have a spa or a beautiful wedding venue for example, then you should showcase these. An SMS campaign can be used to promote these facilities to encourage new reservations by telling people what they are missing out on. For example, a message that reads “January is a great time to visit our spa” could be very successful. Alongside this, you can use SMS marketing to promote these facilities to guests that have already checked-in. This can serve as a reminder to your guests and you could even include opening times.

Discounted Rooms

Another benefit of SMS marketing is that it can be used to send offers to customers that include discounted rooms or facilities. This is a perfect way to increase bookings during months which are usually quietest for your hotel. Since SMS can be personalised, you can also send specific discounts to customers based upon their previous purchasing history. For example, you can send a campaign to guests that regularly use your spa or pool with an offer. Another option could be to send out a campaign to customers that stayed during the same month in previous years.

Customer Feedback

One great advantage of SMS marketing is that it can be used to collect customer feedback from guests who recently stayed at your hotel. This allows you to gather the opinions of your guests on a range of topics such as cleanliness, service and facilities. Using SMS marketing to collect this data means that you will reach a large number of customers, thanks to its high open rates. The results can then be analysed, and you can potentially improve certain aspects of your hotel depending on the results. You may want to include a small discount or competition to encourage customers to complete the survey.

Promote Events

Finally, one last suggested way in which you can use SMS marketing is to promote any events that are happening at your hotel. This could be an 80’s disco or an upcoming wedding fair for example. Promoting your events through SMS ensures that guests are kept up to date and could also lead to an increase in room bookings as a direct result. Including a link to the event in your text campaign will allow you to track the results and see how many customers bought a ticket or expressed interest directly from the SMS campaign.

10,000 FREE CREDITS OFFER

New customer? Register today and we will double the credits of your first purchase. But 10,000 credits, get 10,000 free. That's 20,000 credits for 1.6p a text.

Terms apply.

CREATE ACCOUNT

TAKING CARE OF MILLIONS OF MESSAGES EVERY SINGLE DAY - FIND OUT HOW TO GET 10,000 FREE TEXT TODAY

How much does it cost?

Use our calculator to work out your price (£) per credit below:
(1 Credit = 1 × 160 character text message).

PARTNER SUCCESS STORIES AND FEEFO FEEDBACK

Anytime Fitness
NHS
Iceland
Sports direct
AXA
NHS
Mind

Partner Success

Specch mark For anyone thinking about using SMS marketing, we’d say go for it! Speech mark

PARTNER : MIND

Have a question? Talk to Team Reach

FAQ and Support Articles

OPEN
OPEN
OPEN
OPEN
OPEN
OPEN
OPEN
GET IN TOUCH
tech.support@reach-data.com
sales@reach-data.com
+44 (0) 3333 111 020
LONDON OFFICE
YORKSHIRE OFFICE
Reach Data Certification
LONDON OFFICE
Shenley Hill, Radlett.
Hertfordshire
WD7 7AR
YORKSHIRE OFFICE
Atlas Office Park
First Point, Doncaster
DN4 5JT
Certification
Gold Trusted Service Award
Payment Method
Payment Method

©2002-2019 All rights Reserved. Reach Interactive© is a registered trademark of Reach-Data Ltd is registered in the UK and Wales. Registration Number: 04602161. Privacy and Terms