The first way in which SMS marketing can be used is to send booking confirmation texts to guests that have made a reservation. This provides your future customer with the reassurance that they have made their reservation successfully. The text message that you send can include the reservation dates meaning that the customer can check for any errors and rectify these if necessary. Including a personalised message that states the name of the customer and thanks them for making a reservation also shows the customer that you care about them and is a great customer service technique.
SMS marketing also provides you with a great way of promoting your facilities and services. If you have a spa or a beautiful wedding venue for example, then you should showcase these. An SMS campaign can be used to promote these facilities to encourage new reservations by telling people what they are missing out on. For example, a message that reads “January is a great time to visit our spa” could be very successful. Alongside this, you can use SMS marketing to promote these facilities to guests that have already checked-in. This can serve as a reminder to your guests and you could even include opening times.
Another benefit of SMS marketing is that it can be used to send offers to customers that include discounted rooms or facilities. This is a perfect way to increase bookings during months which are usually quietest for your hotel. Since SMS can be personalised, you can also send specific discounts to customers based upon their previous purchasing history. For example, you can send a campaign to guests that regularly use your spa or pool with an offer. Another option could be to send out a campaign to customers that stayed during the same month in previous years.
One great advantage of SMS marketing is that it can be used to collect customer feedback from guests who recently stayed at your hotel. This allows you to gather the opinions of your guests on a range of topics such as cleanliness, service and facilities. Using SMS marketing to collect this data means that you will reach a large number of customers, thanks to its high open rates. The results can then be analysed, and you can potentially improve certain aspects of your hotel depending on the results. You may want to include a small discount or competition to encourage customers to complete the survey.
Finally, one last suggested way in which you can use SMS marketing is to promote any events that are happening at your hotel. This could be an 80’s disco or an upcoming wedding fair for example. Promoting your events through SMS ensures that guests are kept up to date and could also lead to an increase in room bookings as a direct result. Including a link to the event in your text campaign will allow you to track the results and see how many customers bought a ticket or expressed interest directly from the SMS campaign.