Using razors to understand search intent.
This might be the most valuable podcast episode that we've ever recorded. Whether you're a business owner, a marketing generalist, or an SEO manager, there is a lot of value to be learned. We spoke with Jen Penaluna from Bigfoot Digital, which is a specialist SEO agency based in Barnsley.
Jen uses the episodes to talk about search intent. This is a hugely important topic because a lot of people automatically assume that you should aim to rank website pages based on searches with the highest volume. However, this is not always the way to go. Jen uses a great example throughout the episode by talking about the word razor. She shares some surprising results about the results that Google shows.
We also cover other things such as keyword research, duplicate content, free tools, and more. If you aren't too familiar with those things, then don't be put off. Jen breaks them down into simplistic terms to ensure that anyone can understand the topic.
You can listen to the full episode by searching for 20 Minute Marketing on your favourite streaming service. Additionally, you can check out the episode on our website. Just head to our page, The Reach Podcast, to listen in full.