Google Ads Part 1 - Setup and optimisation
We had a great time chatting with Jake Surrey and Gemma Russell on episode 31 of the podcast. Both Jake and Gemma work at Fountain Partnership, an award-winning digital agency. Fountain is also a Google Premier Partner, meaning that they get access to bespoke tools.
During the episode, we spoke about Google Ads in depth. Since we had a lot to cover, this is the first of a two-part series. This episode focuses on account setup and optimisation. We covered topics such as quality score, keyword research, negative keywords, bidding strategy, and more.
As usual, it's available on all major streaming sites via this link. Here are some of the key takeaways from our episode....