Building a community on social media.
Wow, episode 35 of the 20 Minute Marketing Podcast was a lot of fun. In the first of a two-part series, we spoke with Abbie Swindell from Electric House. They are a social media publisher that is best known for their communities such as On The Tools and On A Budget. Abbie is the Head of Social and recently won the 2019 Young Marketer of The Year Award.
During the episode, we spoke about social media in-depth. Abbie started by talking about the value of creating communities and how this can offer more value than launching a brand page. We talked about how these communities help you form lasting relationships by allowing you to share meaningful, informative content.
Abbie also talked about TikTok and its value to businesses. We spoke about some of the brands that are using the platform well, such as Chipotle and Gymshark. Meanwhile, Abbie also shared some insights into the new Electric House community on TikTok, named Ministry Of. Finally, we covered Instagram Reels and the impact that they might have on the social world.
The full episode is available now. You can listen to it on our website by visiting The Reach Podcast. Additionally, it is available on all major streaming sites such as Spotify, Apple Podcasts, and more. All you need to do is search 20 Minute Marketing, or follow the link provided. If reading is your thing, here are some of the key takeaways from our conversation...