How To Optimise Your Video Marketing Strategy.
On episode 50 of The 20 Minute Marketing Podcast we were joined by Itamar Blauer, an SEO consultant who is based in London.
During the episode, Itamar explains the benefits of video marketing and why it should be a focal point for businesses moving forward. Itamar first started uploading videos back in 2008 and straight away found a passion. He's had channels related to gaming tips, basketball, music, and business. Along the way, he has learnt many things about video-based content and has gained a deeper understanding on how to use it as a marketing strategy.
After realising that video marketing can be used to strengthen SEO, Itamar has made regular appearances on various digital marketing webinars, websites, and podcasts. He also has a great YouTube channel that is updated regularly and dives into SEO.
The episode focuses on how businesses can optimise their video marketing strategy. Itamar shares the reasons why businesses should be including video into their content strategy. We also discuss some of the mistakes that are made in video production and how they can be avoided. Finally, Itamar shares tips on how to get started and ensure that your video content excels.