The Boundaries of B2B Marketing
We had a great time chatting with Hannah Urbanek on the latest episode of 20 Minute Marketing. Hannah is a Senior Marketing Manager at Create Engage, a digital marketing agency that focuses on helping the consulting industry. Hannah has also spent all of her professional career working in a B2B setting at both the agency side and in-house.
So, it should come as no surprise that our episode focuses on B2B marketing and how marketers can push boundaries in the industry. Our show host, Liam, asked Hannah questions that varied from creating engaging content to using social channels like LinkedIn and the future of B2B.
To listen to the full episode, check out 20 Minute Marketing on Apple Music, Spotify, Google Podcasts, and more. You can also listen on our site by visiting The Reach Podcast page. We've also summarised some of the key takeaways from our discussion below.