The future of event marketing
We closed the episode by asking Ashley what direction he thinks the company will choose to go in once things return to normal. Would they continue down the virtual route? Or, would they return to hosting in-person events?
Since the company has had to evolve so much this past year, Ashley felt it would be a waste to remove virtual events from their services. However, he cannot wait to return to in-person eventing, which is what marketingSHOWCASE does best. So, he predicts that events will combine both virtual and in-person.
Many attendees have even claimed that they prefer the online webinars as opposed to the in-person seminars. Ultimately, going virtual benefits those that are unable to leave their homes and prevents them from missing out. Virtual events also provide a safe haven for those apprehensive about the return of live events in the future and gives them the chance to attend from their safety bubble of either their office or home.
When in-person events do return, Ashley assured us that marketingSHOWCASE will be sure to prioritise safety and adhere to social distancing measures. All exhibitors will be spread apart, seminars will be more spacious, a one-way route will be followed and hand sanitizer will be readily available. So, live events will be conducted in an overall safer way.