How brands can connect with Gen Z.
We loved speaking with Timothy Armoo on the latest episode of our podcast. Timothy is the CEO of Fanbytes, which is a leading influencer marketing agency that helps brands to connect with consumers aged between 13-25.
During the episode, we chat about brands can better connect with their younger consumers. Throughout the episode, we make references to platforms such as TikTok, Instagram, Snapchat, and AR. Timothy shares what Gen Z consumers are looking for when they purchase and how brands can support those needs.
We discuss the benefit of TikTok and whether or not it is suitable for B2B and SaaS brands. Timothy shares some insights on how the platform is growing and why it is a melting pot for creative influencers. In addition, we cover whether it is a suitable platform for B2B and SaaS brands. Finally, we chat about Fanbytes and some of Timothy's favourite campaigns.
We also received some great news; our show was recently listed in "The Top 30 Marketing Podcasts You Must Follow In 2020". Thanks to Feedspot for including us in the list. If you'd like to check out the other great marketing podcasts included then you can do so right here.
If you'd like to listen to the episode in full then you can do so right here. It is available on all major streaming platforms, such as Spotify, Apple Podcasts, and Google Podcasts. Listen on your favourite streaming platform by following this link. Here are some of the big questions that we asked Timothy...