Why use a short link?
Since text messages have a 160-character limit, you want to be as precise as possible. The benefit of using a short link is that it reduces the number of characters that your link uses. For example, if we wanted to promote this page, then it would require 68 characters to use the full URL. Using the short link tool reduces that number to just 18. This means that you now have 50 characters to use in your text.
Short links can also have a positive impact on conversions. By including a short link, you are providing your customers with a clear call to action. If your customer is interested in making a purchase or finding out more information, then they can click on your short link and it will take them to a relevant landing page.
Another benefit of using short links is that they can be tracked. This means that you'll be able to find out the number of customers that have clicked on your link as well as each individual customer. You can evaluate engagement levels and make adjustments when sending future campaigns. Additionally, you'll be able to further target the individual customers that clicked on your link but did not purchase.