Google’s data shows precisely how critical it is to have a fast loading domain.
A page that takes between 1 and 3 seconds to load has a probability of the user 'bouncing',
and leaving the page at 32%. A page that loads between 1 and 5 seconds jumps to a staggering 90%.
Mobile Speed Scorecard
The Speed Scorecard Tool works in much the same way as Google’s updated PageSpeed tool.
Input your domain into the tool and you will be given a page load score.
Take note, you can also specify your country location and connection (3G or 4G).
Add up to 10 competitors to give your score some context.
The potential revenue tool may even be more helpful. By adding the information, see below,
you can predict what the likely effect speed may have on revenue. If this doesn’t make
companies sit up and take note, we’re not sure exactly what metric will. You can then
adjust the slider to see how improving your site speed can grow your revenue. Just remember
to segment your mobile data from desktop and tablet before using the tool, or this will give
you an inaccurate general 'all-traffic' figure.
- Current Speed
- Average Monthly Visitors
- Average Order Value
- Conversion Rate %
Google has made huge strides in the last few years to improve the mobile user experience.
Google originally launched PageSpeed insights, to show how fast web pages load,
and now their search engine is ‘mobile first’. It’s worth noting that in July 2018
Google will begin using mobile page speed as a distinct ranking in their mobile
The success of any SMS marketing campaign is tied closely to the how fast your mobile website
loads on the user's mobile browser of choice. If you send out an offer, which then directs the
user to a specific page on the website, the transition from the text message, to fully loaded
webpage needs to be seamless. If the mobile web page takes a considerable time to load, then
you may have lost the attention of a potential customer.
to try Google’s new tool. Test your mobile site to see if there are any issues that could result in your customer's experience being anything less than perfect.