With 50 days to go, it’s time to start planning for Black Friday!
With just 50 days to go, it is important to start building our 2019 Black Friday sales campaigns. Due to both the size of the event and consumer expectations, the value of getting things right during both Black Friday and Cyber Monday is colossal. Plus, if you think we're starting too early, Selfridges launched a Christmas shop on 29th July, with a staggering 149 days to go!
You'll probably be unsurprised to hear that Black Friday has quickly grown to become one of the largest sales events of the year, thanks to its concision with the start of Christmas shopping. Based on recent year-over-year growth, it would be a safe bet to suggest that revenue will continue to grow at a rapid scale this year. In 2018, UK consumers spent over £7bn over the weekend, which is a huge increase from the £4.5bn spent in 2017. Additionally, 64% of adults shopped over the weekend in 2018, compared to just 36% in 2017. This year, Black Friday will fall on 29th November, with Cyber Monday just three days later on 2nd December. Though, many retailers will likely host sales events that typically start early and continue after the weekend as well. Here are some things that you can start to think about as Black Friday weekend starts to approach.