It’s that time of year again, Black Friday. That can only mean one thing: money will be spent like it is going out of fashion. For companies that can allow a seasonal discount then Christmas really has come early. Here, we try and help you get started on exactly what to say in your Black Friday text campaigns.
As a new company to SMS Marketing it may appear daunting to write your first text message campaign, especially around Black Friday, as the competition intensifies. The truth is, it’s simple. Our advice would be to focus on your brand and the text messages should write themselves. By focusing on your brand the tone of voice used in your text message will come across automatically and authentically. Focusing on your tone of voice will naturally give you inspiration to tailor your message. If you offer a premium service, but offer a ‘75% sale off everything’ it may may just come across as a little bit desperate.
The maximum length a SMS message can be is 918 characters, but if you send a message with more than a limit of 160 your message will be broken down into ‘chunks’, which will give you a text message that simple isn’t consise. Text Messages work so well due to the concise nature of it’s content, so make sure you include your main message, offer, and a call to action within a 160 character limit. Black Friday instantly means that your customers will be bombarded with competing offers, so use each character wisely in the battle for attention.
If you're still stuck for inspiration that’s fine too. We’ll give you some examples here that worked well extremely for our clients last year.
All of our examples use a Call to Action and speak to the customer directly. Dive in below. We wish you all the best this Black Friday.
Hi, I'm Jeremy, Head of Business Development at Reach Interactive. I have a background in international business and I love seeing how brands communicate with consumers on an international level.
Use our calculator to work out your price (£) per credit below:
(1 Credit = 1 × 160 character text message).
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