We improved the customer opt-out process.
An inevitable part of text marketing is that some of your customers will lose their desire to receive correspondence from your business over time. Should this happen, it is important that you provide your customers with the opportunity to opt-out from future campaigns. Whilst it may seem disappointing, there are in fact several business benefits that arise from allowing your customers to opt-out. Firstly, including an opt-out ensures that you comply with legal and regulatory requirements, which should be of the highest importance. Additionally, making it easy for customers to opt-out helps maintain reputability. From a customer standpoint, it is very frustrating when you are receiving unwanted correspondence from a company and being unable to stop these messages only makes things worse. It is also worth noting that just because someone has opted-out it doesn’t mean that they are not a fan of your company.