Do over 65's use smartphones?
It can be a widely held view that senior generations, such as the over 65’s don’t embrace technology, either because they can’t get to grips with the technology,
or simply don’t want to. Fortunately, both views are limiting beliefs and both are incorrect. Buying into this hype, or lack of it, can actually hamper your marketing
if you sell a product or service to the ‘baby boomer’ generation.
In this article, we want to dispel some common myths using recent research, and show you how the over 65’s may become ‘power users’ of smartphones in the future.
Ofcom’s annual Adults’ Media Use and Attitudes report for 2017 shows striking growth in older people’s use of technology between 2015 and 2016.
Baby boomers aged 65-74 are becoming increasingly more connected, with four in ten (39%) using a smartphone, up 11% in one year alone.
It isn’t just smartphone usage: some 48 per cent on online baby boomers aged 65-74 now have a social media profile, as do 41 per cent of over-75s,
which is up from 19 per cent a year ago. And you thought social media was just for the ‘millennial’ generation?