2 - Create compelling ads
After determining the channels that you want to promote your SMS services on, think about the different types of ads that you'll need to create. Each platform that you use will have unique things to consider. Your images will need different sizing, you may need audio or video and you'll have a different budget for each. The ads also need to reflect your brand. Are they professional? Do they match your brand image? What impression will they make on brand new customers? Is it clear that you are asking people to subscribe? These are just a few of the many questions that you should be asking yourself before the ads go live.
Furthermore, it's important to consider placement. The position of your text, audio or video will have an impact on the number of opt-ins that you receive. If you aren't having much luck, then think about trialling new ideas and changing the position of your content. For example, you may want to move your SMS advertisements from the bottom of your email signature to the top. Or, you may want to remove a pop-up from your site if it is hurting both opt-ins and website bounce rates. While these may seem like minor changes, they have a big impact on your opt-in numbers.