One of the best ways to use bulk SMS is by sending event and appointment reminders. Sending text reminders is a great way to ensure that your customers or patients show up to an event or appointment at the right time and on the correct day. You'll also be ensuring that your employees time and resources are used in the best way possible as cancellations and no-shows can be very disruptive and costly.
By sending a text reminder, you'll also be providing your customers and patients with great customer service. It's really easy to book an appointment well in advance and then completely forget about it when the time approaches. So, a reminder could make all the difference. Regarding the value of sending out reminders, research by Small Biz Trends found the following benefits:
- Less than 5% of appointments are cancelled when a text reminder is sent to customers.
- 75% of millennials believe that text reminders are beneficial .
- Customers are 28% more likely to recommend a brand that uses bulk SMS to their friends.
- 58% of consumers have a more positive outlook toward brands that use text messaging.
The healthcare industry is a great industry to use when discussing the benefit of sending SMS appointment reminders. At present, around 5% of the 307 million yearly appointments with GPS, nurses and other departments are currently missed without enough notice to invite others. That cost equates to approximately 15.4 million missed appointments at a cost of over £216 million to the NHS. However, if sending a text reminder could get just 1% of those people to attend their appointment then there would be a saving of over £2 million. While some practices do incorporate SMS reminders, many others that are yet to incorporate text reminders into their communication strategy. Here are some other benefits of using bulk SMS to send reminders: