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Six Ways To Use SMS Marketing Over The Festive Period

Resources & Blog

Six Ways To Use SMS Marketing Over The Festive Period

Merry Christmas!

It's that time of the year again. Time to break out your ugly Christmas jumper and rock it with enormous pride. Office treats are in full flow and the radio stations are already stuck on a loop, with Mariah Carey playing every fifteen minutes. To those of you that are playing Whamageddon, we wish you the best of luck. Yet, while the public starts to wind down, there is still plenty of business to be had. A great way to capitalise on the festive period is by using SMS marketing due to its many benefits. Here are six ways that you can text customers over the period.

Competitions and giveaways

Everyone loves a good competition, especially at Christmas. They benefit your customers, who get a shot at something for free, while also providing your business with increased brand engagement. The festive period provides you with an opportunity to run an advent calendar or "12 days of Christmas" type giveaway, where you provide customers with a daily incentive or competition entry. You could run these campaigns via your website and then send SMS reminders to your customers to encourage them to take part. Or, you could include a landing page survey in your SMS message that allows your customers to enter your competition directly.

Opening hours

If you are extending or reducing your opening hours over the festive period, then SMS marketing provides you with a great way to keep customers informed. This will ensure that customers do not visit your store when it is closed while also maximising revenue possibilities should you have extended hours. Additionally, if you have an activity centre, such as a trampoline park or bounce house, then you may want to use SMS marketing should there be any incremental weather that leads to a temporary closure.

Send best wishes

Texting doesn't always have to be about selling. One simple way that you can use text marketing is by sending your best wishes to your customers. A quick "Have a wonderful Christmas & New Year" message can go a long way in building positive relationships with your customers. It also shows that you aren't just focused on making a sale and that you genuinely care.

Last-minute reminders

Approximately 8% of the UK public wait until the week before Christmas to purchase gifts. This can often lead to impulse purchasing and panic buying, particularly for those people who wait until just a few days before Christmas Day. You can capitalise on this group of purchasers by using SMS marketing to provide them with a few last-minute present ideas. Using one-day delivery or click-and-collect as an incentive in your text can also go a long way. And, you never know, customers who have already finished shopping may be tempted into making one final purchase.

Boxing Day deals

The festive period boasts one of the biggest sales events of the year, thanks to Boxing Day. Since things can get pretty hectic over Christmas, it's important that your customers know about your best deals. A mid-morning SMS message on Boxing Day will do the trick. Be sure to tell your customers how they can find your best deals, whether that is online or in-store. Plus, with football in shops falling for the third year running last year, there's no better time to send texts that direct customers to your website.

Give thanks

Another way to use SMS marketing over the festive period is by sending a thank you message to all of the customers that have purchased from you in 2019. Your customers will appreciate the thought and sending a text allows you to express your gratitude short and sweetly since you only have a maximum of 160 characters. If January is usually a slow month, you could also consider including a purchase incentive for next month.

Cutomer Account manager
Cutomer Account manager
by Adam Jack | Customer Account Manager

Hi, I'm Adam, Customer Account Manager at Reach Interactive, with a background in digital and international marketing. I love everything to do with digital technology and improving communication between brands and their customers.

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