Mother's Day 2020
Unlike most other holidays, Mother's Day is celebrated on different dates for many countries across the world. In the UK, the date is always celebrated on the fourth Sunday of Lent. The date this year will be Sunday, March 22nd. Since the date regularly changes, Mother's Day is a celebration that can often creep up on us and then we find ourselves frantically rushing around for last-minute gifts. One way in which businesses can capitalise on this is by using text message marketing to engage with customers and potentially increase sales.
It's worth noting that Mother's Day can be a sensitive time for some customers. As a result, they may not wish to receive any marketing-related content in the build-up to the event. You may, therefore, want to send an initial text message to your subscribers informing them that you will be sending Mother's Day related texts in the upcoming weeks. Anyone who opts-out will then be removed from your list and will not see these messages. If you would like to give your customers the option of opting out of Mother's Day texts only, then please get in touch with us first.
There are many different text campaigns that you can send to your customers over the next few weeks. Here are some of our favourites: