SMS Marketing for Fitness & Personal Training.
The rise of gym culture and self-consciousness has erupted over recent years, causing the UK fitness market to become a very attractive sector. Every year, masses of people join a gym or fitness class, whether that be for health reasons, the social benefits or simply to do it ‘for the gram’. Regardless of the reasoning, the industry is now estimated to be
worth over £5 billion,
with over 7,000 gym locations across the UK. One easy way to either gain or maintain a share of that value is to incorporate SMS marketing into your marketing strategy if you currently operate in the fitness & personal training sector.
This year is a perfect time to combine fitness & personal training with SMS marketing. David Minton, Director of Leisure DB, states that we are in the golden age of fitness and that between now and 2020,
fitness will break all barriers as consumers get “personalisation, localisation and seamless booking and payment options”. All the possibilities just mentioned can be achieved through SMS marketing and it is likely that if you are not yet actively using SMS to communicate with customers then you may be reducing your competitive edge. Let’s talk about when and how you can use SMS marketing in the fitness & personal training sector in order to get the best results.