Resources & Blog


SMS Marketing for Retail – 4 ways to engage your customers and boost sales

Resources & Blog

SMS Marketing for Retail – 4 ways to engage your customers and boost sales

SMS Marketing for Retail – 4 ways to engage your customer and boost sales

SMS Marketing offers a direct route to your customers. The immediacy in which the average text message is read, as oppose to an email (Open rates for SMS marketing stand at 98% within 2 minutes, and just 22% for the lifetime of an email), tells only part of the story. More importantly in business, customers are much more likely to do something with it. A good ‘old-fashioned’ text messages can drive action. Retail, as an industry, has picked up on such promise and individual retailers can see the potential to drive conversions. Who doesn’t want to directly boost sales?

Here we take a look at 4 ways retailers can begin to get ahead, or even get started, using SMS marketing:

Customer Feedback

SMS marketing was made for customer feedback, as long as you have a strategy.

What type of feedback are you looking to receive as a retailer? If are you looking for qualitative data that you can make sense of and interpret, then a numerical scoring system might not be the right way to go. Asking ‘rate our product on a scale of 1-3’ probably won't give you any meaningful information.

Here’s a chance to get creative. Why not ask your customer 'In 20 words or less, what do you like about our product/service?' If you are feeling brave also ask ‘In 20 words or less, how can we improve our product/service?’

The success of customer feedback, via SMS or any other marketing channel, comes down to one fundamental truth: how easy can you make it for customers to give you feedback? If you add any level of complexity to the process, then it won’t work.

Make sure the way in which you ask for feedback is suited to your particular brand. Everything a retailer does communicate the type of business and products that you sell.

Product Launches/ New Seasons

We all have our favourite brands, but we don’t always have the time to find out what they are up to and what new products they are about to launch. SMS marketing is a fantastic way to keep your customers ‘in-the-know’. New product launches, sales, and new season stock can all be placed in front of previous customers, and potential customers, by way of a text message. Customers who have opted into your SMS programme may almost be expecting it. Remember, we often don’t know what we want until we see it!

Highlight Returns Policy

By making the sales cycle as transparent as possible for the customer, they are much more likely to experience the level of service you want to deliver.

We all make online purchases from time to time that simply aren’t right for us, so make the returns policy clear. When you have a customer who wants to return a product now, you have a much better chance of them using you again in the future, if you make the process of 'returns' simple. You could include costs, timescales, and exactly how little the purchaser needs to do. Again, this communicates your brand to the customer. Making the returns process less-than-straightforward also delivers a message too.

In Stock / Out of Stock

In today’s interconnected world we want everything now. If we can’t have it now, we want to know when we can have it.

When a product is out of stock, or has sold out quickly, why not let potential customers know when it will again become available. On occasions, when a product becomes scarce, it can, in fact, drive interest that may not have been there before. The added attention can be brought to a forefront of a consumers mind through a carefully planned SMS campaign.

SMS Marketing can help retailers to grow their businesses, in a way some tactics simply cannot. There is also a generation of shoppers who don’t yet have a smart phone, where a text message can still reach the target audience. We hope this has sparked a few ideas to make SMS marketing part of your overall retail marketing strategy.

Cutomer Account manager
Cutomer Account manager
by Adam Jack | Customer Account Manager

Hi, I'm Adam, Customer Account Manager at Reach Interactive, with a background in digital and international marketing. I love everything to do with digital technology and improving communication between brands and their customers.

10,000 FREE CREDITS OFFER

New customer? Register today and we will double the credits of your first purchase. But 10,000 credits, get 10,000 free. That's 20,000 credits for 1.6p a text.

Terms apply.

CREATE ACCOUNT

TAKING CARE OF MILLIONS OF MESSAGES EVERY SINGLE DAY - FIND OUT HOW TO GET 10,000 FREE TEXT TODAY

How much does it cost?

Use our calculator to work out your price (£) per credit below:
(1 Credit = 1 × 160 character text message).

Every message counts
We care, that’s why we clean your data and make sure your campaign is running right.
Ready To Get Started?
Try your hand at SMS marketing with no investment, no outlay and no commitment.

PARTNER SUCCESS STORIES AND FEEFO FEEDBACK

Anytime Fitness
NHS
Iceland
Sports direct
AXA
NHS
Mind

Partner Success

Specch mark For anyone thinking about using SMS marketing, we’d say go for it! Speech mark

PARTNER : MIND

Have a question? Talk to Team Reach

FAQ and Support Articles

OPEN
OPEN
OPEN
OPEN
OPEN
OPEN
OPEN
GET IN TOUCH
tech.support@reach-data.com
sales@reach-data.com
+44 (0) 3333 111 020
LONDON OFFICE
YORKSHIRE OFFICE
Reach Data Certification
LONDON OFFICE
Shenley Hill, Radlett.
Hertfordshire
WD7 7AR
YORKSHIRE OFFICE
Atlas Office Park
First Point, Doncaster
DN4 5JT
Certification
Gold Trusted Service Award
Payment Method
Payment Method

©2002-2019 All rights Reserved. Reach Interactive© is a registered trademark of Reach-Data Ltd is registered in the UK and Wales. Registration Number: 04602161. Privacy and Terms