SMS Marketing: What is a Short Code?
If you are looking to send text messages in bulk to your customers,
you may have heard the term ‘Short Code’ and be wondering exactly
what it is and how it applies to your text message campaign.
In this post we aim to explain clearly what a Short Code is and
how you can use it effectively to improve your SMS marketing.
In short, a Short Code is a five-digit number. A five-digit Short
Code allows people to text you back regarding the offer,
competition or vote that you originally text out to your customer.
It might not strictly be an offer, contest or voting
(it could also be used to opt in or opt out of marketing),
but Short Codes are widely used for such marketing.
If you were wondering how customers can get back in touch once you
had text them an offer then you’ll be pleased to know this is exactly
what a Short Code is used for.
Short Codes are great because they're memorable. With only five numbers
to think about your customers will be able to contact you quickly and easily
- exactly what any marketing campaign needs. If Short Codes were made up of
11 numbers it would undoubtedly lose the effect and wouldn’t exactly be ‘short’.