Super Bowl LIII: 6 companies that nailed their ads.
It would be safe to say that Super Bowl LIII was a slow burner, which is not ideal considering that the game didn’t finish until 3 am in the UK. The New England Patriots were once again victorious, winning 13-3 against the Los Angeles Rams after scoring a late go-ahead touchdown in the fourth quarter. Unfortunately for LA Rams supporters (and most neutrals), their team just could not find a spark offensively and went out with a whimper. With the win, Tom Brady received his sixth ring and surely cemented his status as the greatest of all time.
Much like the game, the halftime show was met with mixed reactions. Maroon 5 performed some of their greatest hits, with special guests Travis Scott and Outkast member, Big Boi. However, their appearance was surrounded by controversy before they even played and the performance itself could be argued as very safe. Another major talking point of any Super Bowl is the advertisements that show during the frequent breaks. Sadly, these do not show on UK networks but that doesn’t stop us from being able to watch them on YouTube whilst seeing fan reaction on social media. The initial reaction shows that viewers were also uninspired by most of the advertisements that were shown, but the quality of the game is likely to have impacted this. Some bands, such as Burger King and Mint Mobile significantly missed the mark. However, there were still several winners, which we will discuss in more detail below.
Notable omissions: Dietz & Watson, T-Mobile, Verizon.