SMS success in 2020
As 2020 draws to a close, we figured that it would be a great time to look back on some of the most interesting and creative ways that SMS has been used by businesses this year. From dad jokes to a McDonald's craze, we've seen plenty of campaigns that have inspired us in unique ways.
One of the great things about SMS is that it's a channel. Whether you're sending a bulk promotional message to thousands of customers or chatting one-to-one with a vulnerable person, it is equally effective. Increasing brand awareness, educating customers, providing sensitive information, and sending promotional offers are just some ways that brands can engage with stakeholders via text.
We hope that the campaigns below will inspire your future campaigns and encourage you to consider including SMS in your marketing strategy during 2021 and beyond. As you'll find out, it is a channel that can be used in almost all business settings for both promotional and informative gains.
And, if you're aiming to take your marketing to the next level but don't have the time or resources, then a great platform to use is Traktion. The matchmaking platform helps companies to discover and connect with verified digital marketers that can help you with both short or long-term projects.