Resources & Blog


Take advantage of Amazon Prime Day with SMS marketing

Resources & Blog

Take advantage of Amazon Prime Day with SMS marketing

What is Prime Day?

Amazon Prime Day is right around the corner. The annual sale is expected to attract millions of shoppers to Amazon’s website by providing discounts on a gigantic range of items, so you can be sure to find a bargain that is relevant to your personal taste. The Prime Day sale will include both Amazon branded items as well as third-party vendor products, who will undoubtedly be showcasing their best offers. However, there is one catch as you do need to be a Prime member in order to take advantage of the offers available although Amazon does offer a 30-day trial to new customers. This year, the event will take place on Monday July 15th and will last for a record 48 hours, with some items already on sale as we get close to the start date. Maybe next year we’ll get Prime Week instead!

Prime Day has been a huge success for Amazon, partly because of the time of year in which the sale is held. There won’t be another large-scale sales event until Black Friday, which doesn’t take place until late November. Additionally, the majority of summer sales have already wrapped up by mid-July, leaving Amazon with limited competition. Consumers can therefore be easily be persuaded to purchase products that are heavily discounted due to the fear of missing out and having to wait several months before a similar offer is available. Increased awareness has also contributed to a regular increase in Prime Day sales. Amazon’s reported sales were $900 million in 2015 and this number has increased significantly year on year, with sales of $4.19 billion in 2019. Of course, it does help when you are the most valuable company in the world.

How is SMS marketing connected?

The growing popularity of Prime Day means that it presents a great opportunity. Regardless of the product or services that you offer, there are several ways in which you can get utilise Prime Day to generate revenue. Firstly, if you sell products that are eligible to be listed on Amazon then this is a great place to start. By having your products listed, you are exposing yourself to a huge marketplace. Once listed, you can inform your customers via SMS marketing that you are taking part in Prime Day and that they will be able to find your best deals by visiting Amazon’s website. Using SMS marketing can help you increase Prime Day revenue as it ensures that you customers are aware of your inclusion in the event. All you need to do is include a short link in your message and it will take your customers directly to your Amazon page.

Recent findings show that 78% of U.S members and 67% of U.K members are expected to shop during Prime Day. These findings are important because they show that millions of people are anticipating spending money, yet they have limited to zero knowledge on what it is that they will be purchasing. Additionally, members do not shop exclusively with Amazon. Almost 60% of prime members will compare prices on other websites before making a purchase on Amazon during Prime Day. Therefore, a great offer could spark interest regardless of where it is listed or how your customers find out about it.

The best way to steal traffic from Amazon during Prime Day is by using SMS marketing, which takes minimal effort and can be completed within minutes. There are no restrictions on the content that you include in your campaign, and you could label your offer as a “Prime Day alternative”. By sending exclusive offers directly to your customers, you won’t have to compete with other sellers that are listed on Amazon’s website. Instead, your customers will receive an attractive offer that goes directly into their inbox that is personalised and specific to their preferences. You can also include a short link in your message which ensures that customers who follow the link are directed to a landing page of your choice, with no competition in sight. Once you send your campaign, you’ll be able to track conversions and the return on investment.

Cutomer Account manager
Cutomer Account manager
by Jeremy Josselin | Head of Business Development

Hi, I'm Jeremy, Head of Business Development at Reach Interactive. I have a background in international business and I love seeing how brands communicate with consumers on an international level.

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