What is Prime Day?
Amazon just announced that Prime Day is returning on October 12th and 13th this year. The event, usually held in July, was postponed this year due to uncertainty surrounding the retail sector. However, the new date means that we'll get back-to-back-to-back months of sales to close out the year. After Prime Day, we'll get Black Friday in November, and Boxing Day in December.
The sales event will attract millions of shoppers to Amazon's website through discounted products and promotions. With lots of items on offer, you can be sure that you will find a bargain that is suited to your taste. The Prime Day sale will include both Amazon-branded items as well as third-party vendor products, who will undoubtedly be showcasing their best offers.
A bonus this year, Prime members that spend £10/$10 on items sold by selected small business vendors between now and October 12th will receive a £10/$10 free credit to use during the event. However, there is a catch as you do need to be a Prime member to take advantage of the offers available. Although, Amazon does offer a 30-day trial to new customers.
In previous years, Prime Day has been a huge success for Amazon, partly because of the time of year in which the sale is held. Amazon's reported sales were $900 million in 2015 and this number has increased significantly year on year, with sales of $4.19 billion in 2019. Of course, it does help when you are the most valuable company in the world. So, it will be interesting to see how they perform in 2020 given the new dates.