How is SMS marketing connected?
The growing popularity of Prime Day means that it presents a great opportunity. Regardless of the product or services that you offer, there are several ways in which you can get utilise Prime Day to generate revenue. Firstly, if you sell products that are eligible to be listed on Amazon then this is a great place to start. By having your products listed, you are exposing yourself to a huge marketplace. Once listed, you can inform your customers via SMS marketing that you are taking part in Prime Day and that they will be able to find your best deals by visiting Amazon’s website.
Using SMS marketing can help you increase Prime Day revenue as it ensures that you customers are aware of your inclusion in the event. All you need to do is include a short link in your message and it will take your customers directly to your Amazon page.
Recent findings show that 78% of U.S members and 67% of U.K members are expected to shop during Prime Day. These findings are important because they show that millions of people are anticipating spending money, yet they have limited to zero knowledge on what it is that they will be purchasing. Additionally, members do not shop exclusively with Amazon. Almost 60% of prime members will
compare prices on other websites before making a purchase on Amazon during Prime Day. Therefore, a great offer could spark interest regardless of where it is listed or how your customers find out about it.
The best way to steal traffic from Amazon during Prime Day is by using SMS marketing, which takes minimal effort and can be completed within minutes. There are no restrictions on the content that you include in your campaign, and you could label your offer as a “Prime Day alternative”. By sending exclusive offers directly to your customers, you won’t have to compete with other sellers that are listed on Amazon’s website. Instead, your customers will receive an attractive offer that goes directly into their inbox that is personalised and specific to their preferences. You can also include a short link in your message which ensures that customers who follow the link are directed to a landing page of your choice, with no competition in sight. Once you send your campaign, you’ll be able to track conversions and the return on investment.