Amazon just announced that Prime Day is returning on October 12th and 13th this year. The event, usually held in July, was postponed this year due to uncertainty surrounding the retail sector. However, the new date means that we'll get back-to-back-to-back months of sales to close out the year. After Prime Day, we'll get Black Friday in November, and Boxing Day in December.
The sales event will attract millions of shoppers to Amazon's website through discounted products and promotions. With lots of items on offer, you can be sure that you will find a bargain that is suited to your taste. The Prime Day sale will include both Amazon-branded items as well as third-party vendor products, who will undoubtedly be showcasing their best offers.
A bonus this year, Prime members that spend £10/$10 on items sold by selected small business vendors between now and October 12th will receive a £10/$10 free credit to use during the event. However, there is a catch as you do need to be a Prime member to take advantage of the offers available. Although, Amazon does offer a 30-day trial to new customers.
In previous years, Prime Day has been a huge success for Amazon, partly because of the time of year in which the sale is held. Amazon's reported sales were $900 million in 2015 and this number has increased significantly year on year, with sales of $4.19 billion in 2019. Of course, it does help when you are the most valuable company in the world. So, it will be interesting to see how they perform in 2020 given the new dates.
The growing popularity of Prime Day means that it presents a great opportunity. Regardless of the product or services that you offer, there are several ways in which you can get utilise Prime Day to generate revenue. Firstly, if you sell products that are eligible to be listed on Amazon then this is a great place to start. By having your products listed, you are exposing yourself to a huge marketplace. Once listed, you can inform your customers via SMS marketing that you are taking part in Prime Day and that they will be able to find your best deals by visiting Amazon's website. Using SMS marketing can help you increase Prime Day revenue as it ensures that your customers are aware of your inclusion in the event. All you need to do is include a short link in your message and it will take your customers directly to your Amazon page.
In 2019, studies suggested that 78% of U.S members and 67% of U.K members were expected to shop during Prime Day. These findings are important because they show that millions of people are anticipating spending money, yet they have limited to zero knowledge of what it is that they will be purchasing. Additionally, members do not shop exclusively with Amazon. Almost 60% of prime members will compare prices on other websites before making a purchase on Amazon during Prime Day. Therefore, a great offer could spark interest regardless of where it is listed or how your customers find out about it.
One of the best ways to steal traffic from Amazon during Prime Day is by using SMS marketing, which takes minimal effort and can be completed within minutes. There are no restrictions on the content that you include in your campaign, and you could label your offer as a "Prime Day alternative".
By sending exclusive offers direct to your customers, you won't have to compete with other sellers that are listed on Amazon's website. Instead, your customers will receive an attractive offer that goes directly into their inbox that is personalised and specific to their preferences. You can also include a short link in your message which ensures that customers who follow the link are directed to a landing page of your choice, with no competition in sight. Once you send your campaign, you'll be able to track conversions and the return on investment.
Hi, I'm Jeremy, Head of Business Development at Reach Interactive. I have a background in international business and I love seeing how brands communicate with consumers on an international level.
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For anyone thinking about using SMS marketing, we’d say go for it!
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