5 ways to incorporate SMS marketing this Valentine’s Day.
February 14th is approaching quickly. This presents us with the first major commercial event of the year,
Valentine’s Day. Recent studies show that Valentine’s Day has become the
third most popular
“holiday spending” event of the year, behind only Christmas and Mother’s Day.
That means that UK consumers spend more money on Valentine’s Day
gifts than Easter and Black Friday, emphasising just how big of an opportunity that it presents.
The celebration of Valentine’s Day has moved on from its historical association of card writing to a
point where consumers spend a noteworthy amount of money on their loved ones. Gifts are also no longer
limited to love themed products. Statista reports that there was a significant rise in certain spending
from 2017 to 2018, with confectionary purchases increasing by 15.9%, dining-out increasing by 11.8% and romantic getaways proving more popular. Therefore, showing that businesses in many unique industries can exploit Valentine’s Day to increase revenue.
One way in which Valentine’s Day spending has changed is that consumers are now using mobile to purchase goods.
This is likely due to the simplicity and convenience of ordering products through a handheld device.
In 2018, the number of e-commerce transactions made using mobile increased to 37.9% ,
up from 27.6% in 2017. This large increase highlights the attractiveness of incorporating SMS marketing into your Valentine’s Day marketing activities.
The benefit of using SMS is that it allows you to directly communicate with customers on a personal level.
This makes your campaigns personal gives off a friendly tone and implies that you care about your customers
individually. Furthermore, personalised SMS offers can lead to increased spending by customers in stores.
Studies show that 73% of UK customers who receive an offer on their phone will end up spending more in stores
on Valentine’s Day. There are several ways in which you can communicate with your customers using SMS marketing. Let’s look at five of them in more detail: