One way in which SMS marketing can be used is by running competitions. You can run competitions by sending your customers a text message that either includes a question (which they must get right) or by asking customers to reply with a word. All of the correctly submitted entries can then be entered into a prize draw. To ensure that you receive the maximum number of entries possible, try to keep your instructions short and concise. Also, if you are including a question then aim for something simple and easy to answer. More responses mean a higher level of customer engagement!
The benefit of using SMS marketing to run competitions is that it provides your customers with an easy and widely-accessible way to enter. Firstly, it only takes a few seconds to reply to a text message. Once your customers read your message, they will quickly discover that entering takes minimal effort. Whereas, if you run a competition online that includes a long form or redirect customers to a new page, then they may deem this as too time-consuming. Using SMS marketing means that you are opening your competition to the widest audience possible. This is because some of your customers will not go online, use social media or may not even have an email address. In contrast, almost everyone owns a mobile phone that allows for text messages to be sent.
There are several other benefits to running competitions via text marketing. Running a competition allows you to build brand awareness and ensures that your customers are thinking about your company. If you have an exciting prize giveaway then people will start talking about your competition and encourage their friends and family to enter, which also builds up your mobile database for your future campaigns. Alongside this, you can use the competition to showcase a product or service that you offer which could lead to customers purchasing even if they do not win. The final benefit is that competitions highlight that your company has a genuine appreciation of your customers and that you are willing to give something back.