As a digital agency, it is essential that you get things right since clients are entrusting you with improving their marketing practices and overall digital presence. This can be achieved through a combination of strategies such as social media marketing, improving SEO or email marketing. One strategy that is often overlooked, yet offers significant benefits, is SMS marketing. This is because SMS marketing has exceptional open rates compared with other platforms such as email. Alongside this, click-through rate and conversions are also typically higher, meaning that your clients are able to reach a wider audience whilst also increasing website traffic and potential sales. There are a number of ways in which you can use SMS marketing to benefit your clients, some of which are discussed below:
The first way in which SMS marketing can be used is to promote the products of your clients to their customers. This is a great way of increasing product awareness as SMS marketing ensures that a large number of customers will open the message that you send. Depending on the services of your client, you can also add a document to the message, which could include a full list of their products or services in pdf form. This means that their customers are only ever a few clicks away from viewing the product or service on offer.
Another way in which you can use SMS marketing to benefit your clients is by offering their customers discounts or promotional offers. This can be very advantageous as SMS provides you with a direct connection that goes straight to the inbox of your customers. An additional benefit of using SMS is that a large majority of customers are happy to receive text messages from businesses, particularly when the text message includes a discount or promotion. Therefore, meaning that SMS marketing often leads to a higher conversion rate, which can also be tracked afterwards.
SMS marketing doesn’t just have to be used to communicate with customers, it can also be used to communicate with your clients. This can be particularly useful if you have several clients and are a large agency. SMS marketing allows you to keep clients informed of any important company updates as well as what you are or have done to improve their performance directly. Alongside this, you can use SMS marketing to reconnect with previous clients which could lead them back to your services if they are unhappy with their current agency. Therefore, enabling you to provide both great customer service and potentially generate new leads.
Finally, another great way in which SMS marketing can be used to benefit your clients is by sending out a customer survey campaign to their customers. This will allow you to find out the current opinions of your clients customers, varying on topics such as customer service, product quality or value for money. Once you have the results, you can feed this back to your clients and they can then make changes to improve their overall services based on the results. SMS marketing is a great platform for this because of its high open rates and the ability to target customers based on different variables such as location, age or gender.