A great way to generate new customers is by offering promotions or sales. The best way to get these offers to customers is by using SMS marketing. With extremely high open rates, you can rest assured that almost everyone that you send an offer to will open their phone and read the text that you sent! Furthermore, including a promotion or sale into your campaign can help in increasing your opt-in rates for your future SMS campaigns.
Text marketing can be used by companies in the fitness & personal training sector to confirm customer attendance. This is a great tool for personal trainers and upcoming gym inductions since cancellations or no-shows will result in lost time and revenue. It also provides the customer with a reminder of their appointment time, showing great customer service.
Another way that businesses in the fitness & personal training sector can utilise text marketing is by exploiting busy sign-up periods. Unlike many other industries, the most popular sign-up period for this industry is January, thanks to the New Year’s Resolution. The period leading up to summer also experiences increased sign-ups thanks to the desire of holidaymakers trying to get fit before summer. Text marketing provides you with a great outlet to contact customers and encourage them to sign up to your services.
Text marketing is a great way to speak to old customers that may have cancelled their contract in previous months. It allows fitness & personal training companies to send a text message to these people reminding them of the services. If these customers do decide to become active again then this text could be the reason why they choose your services again. You could also provide an incentive or reduced rate to those people that re-sign up.
One great way to use SMS marketing is to promote any events or classes that you are hosting. This ensures that your customers are up to date and sending a reminder text can lead to increased attendance. Whether it’s a spinning class or a summer party, there is never a bad time to send out a campaign.