One of the best ways to utilise text message marketing is by running promotional campaigns. Using SMS to showcase promotions ensures that a large percentage of your customers will receive a personalised offer directly into their inbox. Since the average person checks their phone 85 times a day, you can feel confident that your offer will be read extremely quickly. This goes a long way in both increasing brand awareness and conversions because it means that customers do not have to visit your website or social media pages in order to stay up to date on your latest deals.
Using SMS marketing to run promotional campaigns is advantageous because it is both cost and time effective. Texting a customer only costs you pennies, making it a very cost-effective strategy considering that it guarantees that almost everyone on your database will see your promotion. This also means that just a handful of conversions can quickly cover your SMS campaign costs (depending on your product pricing). Additionally, text marketing is time effective because it does not require any design. All you need to do is create a quirky and interesting text message and then you are ready to send!
One of the biggest benefits of SMS marketing is that 98% of all text messages are opened, whilst 95% of texts are also read within three minutes. This provides you with the opportunity to get your campaigns seen extremely quickly, meaning that you do not have to spend days or even weeks pushing your promotional activities. Furthermore, the bottom line is that higher engagement typically means better results. The more people that see your product and promotional offers, the more likely it is that you get sales.
Another perk of running promotions via text marketing is that you can make your campaigns personalised by using customer names. Alongside this, your campaigns can be targeted to ensure that the right promotions are sent to the right customers. Text marketing allows you to divide your database into segments, such as age, location or gender. You can then send promotional campaigns to different groups of customers that contain offers that you believe will be best suited to their interests.