SMS marketing is a great platform to consider if you are in the recruitment industry. Since the industry is very fast-paced and highly competitive, strong communication can go a long way in improving results. SMS marketing allows you to stay in constant communication with candidates throughout the whole recruitment process. Furthermore, it is advantageous because it allows you to send personalised messages to multiple candidates all in one go, which can save you significant time compared with texting or calling each candidate individually. There are several ways in which SMS can be used in the industry, some of which are discussed below:
One way in which SMS marketing can be used is to send job vacancies to people that have expressed an interest in finding a new role. This is a great way of getting information to a large number of people in a short period of time. You can use SMS marketing to message a specific group of people depending upon the vacancy that is open. An advantage of using SMS marketing to do this is that it has significantly higher open rates compared with email whilst still being a discrete form of communication for those people who are currently employed in a different role.
Another great way to keep on top of candidate interest is by using SMS marketing to inform people that application deadlines are approaching. This is beneficial to both yourself and the potential applicant. Firstly, it can lead to more applications which is advantageous to the agency. Secondly, it will serve as a reminder to the potential applicant that the deadline is approaching. This shows great initiative and can be rewarding if the recipient had forgotten to apply but is interested.
SMS marketing can also be used to confirm interview attendance with clients that have made it to the next step of the recruitment process. Again, this serves as a reminder to the applicant that the interview is upcoming. It is also beneficial as it will reduce the number of candidates that no-show to the interview as you can allow candidates to reply to your text if they can no longer attend. Therefore, this will improve your relationship with clients by saving them time and effort.
A benefit of using SMS marketing is that it allows you to promote recruitment open days or other events which you may be hosting. SMS is a great way of getting the message out because it allows you to contact each potential attendee directly and personally. Furthermore, you can organise potential candidates by location, which ensures that you are only targeting people in the correct area. This can present much better results than a social media post for example because it means that you are contacting the right people directly to their inbox.
Our final suggested way in which you can use SMS marketing is by sending application tips to potential candidates. This can benefit you as it means that potential candidates are better prepared for upcoming interviews or job applications, increasing their chances of successfully landing a job. Alongside this, it shows great customer service and gives a strong impression to potential candidates that you are trying to help them in securing a new role.
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